OverviewThe Digital & Media Marketing Lead is to execute the NetJets Europe offline and online media and CRM strategy across several platforms by working in close collaboration with external agencies and NetJets’ HQ in Columbus, Ohio. With the objective of elevating the NetJets brand, encouraging brand engagement and conversion.ResponsibilitiesPlans and executes all offline and online media activities including, but not limited to, web, CRM, SEO/SEM, database marketing, social media, and display advertising campaigns in collaboration with our HQ in the USAUtilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsMeasures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)Shares regular dashboards to internal stakeholdersCollaborates with internal teams to propose landing pages in several languages and optimise user experienceCollaborates with agencies and other vendor partnersIdentifies trends and insights and optimises spend, and performance based on the insightsBrainstorms new and creative growth strategies through digital marketingUnderstands the behaviour and preferences of our customers and uses the information to communicate effectively with them throughout the customer lifecycle and encourage customer retentionOversees reporting and insights that accurately assess the delivery and performance of each campaign and provides recommendations as to improve our mailing strategiesManage and oversee responsibilities of the CRM & Digital Marketing CoordinatorManage the mailing calendar strategySupervise the day to day running of the database and develops the database functionality in a way that supports the mailing campaignsEducationBachelor's in MarketingCertifications and LicensesYears of Experience4-6 years of experienceCore CompetenciesService-OrientedCuriosityCollaborationAdaptabilityStrives For Positive ResultsKnowledge, Skills, Abilities and Other (KSAOs)Bachelor’s or master’s degree in marketing or a related fieldProven work experience in digital marketingDemonstrable experience leading and managing offline and online marketing campaigns especially in relation to SEO/SEM, marketing database, email, social media and/or display advertising campaignsExperience in optimising landing pages and user funnelsSolid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Cloud)Experience working with external and internal agencies, IT departments, sales team and cross functionality with people at all levels within the businessFluency in Business English (written and spoken). Knowledge of one or more European languages desired but not necessary. #J-18808-Ljbffr