Integrated Planning Lead (Media and Digital Marketing) Karo Healthcare is a dynamic and growing personal-care retail company focused on smart everyday healthcare choices. We own and sell over 80 brands across about 90 countries, with a portfolio including E45, Pevaryl, Lamisil, Nutravita, Decubal, and more. Our growth strategy blends organic expansion and M&A to empower people to make intelligent health decisions. Join us at Karo Healthcare in Maidenhead. We are looking for an Integrated Planning Lead (Media and Digital Marketing). What's in it for you?

Impact, agility, and ownership. Lead the planning and orchestration of digital and media initiatives across multiple markets. International exposure. Collaborate with cross-functional teams across the UK, Nordics, DACH, and the US. Growth-driven culture. Shape how we connect with millions of consumers globally. Real responsibility. You'll lead and influence at both strategic and executional levels.

What you'll be doing As our Integrated Planning Lead, you'll be at the heart of our media and digital marketing transformation:

Own and drive end-to-end planning of paid media and digital marketing campaigns across brands and regions. Partner with local and central brand teams to align media strategies with commercial priorities and market dynamics. Collaborate closely with external agencies and internal stakeholders to optimize cross-channel campaigns (TV, digital, social, performance, etc.). Ensure a consumer-centric media approach through audience insights, channel strategies, and measurement frameworks. Track KPIs and develop data-informed recommendations for campaign performance and media investments. Foster a test-and-learn culture—from A/B experiments to creative innovation.

Requirements

Experience in FMCG, retail, healthcare, or other fast-paced, consumer-facing industries. Proven track record in media planning, digital marketing strategy, or integrated campaign management—in-house or agency side. Strong understanding of paid media channels (programmatic, social, TV, influencer, search, etc.) and how they work together. Excellent stakeholder management and communication skills—you thrive in matrixed, cross-market environments. Analytical mindset; ability to translate performance data into action. Comfortable navigating ambiguity and owning outcomes in a high-growth company.

Benefits

Opportunity to create, grow, and enable. Competitive salary package with growth opportunities. Flexible schedule and work-life balance. Challenging projects with direct, visible impact on customers and the industry. Positive, international, and motivated team environment. Start-up spirit within a large international organization with strong values.

Karo Healthcare has a diverse and inclusive environment. We welcome qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability, or age. Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Non-profit Organizations and Primary and Secondary Education #J-18808-Ljbffr