Overview

We are looking for a Senior Product Marketing Manager to join EDQ's Global Product Marketing function. Reporting into the Head of Global Product Marketing, you will work with Global Product & Partnerships, regional Product Marketing, Sales, Partnerships, Marketing and Consultancy teams globally to increase revenue through content strategy, product go-to-market planning and execution, and supporting expansion and partner solutions / packages for our data intelligence products.

You will partner with cross-functional stakeholders. Create compelling value propositions and solution packages to increase growth through new partnerships and industries.

You will develop an understanding of our market segments, competition, and buyers by applying insights from internal and external sources to create value propositions, positioning, and messaging which resonates with buyers.

Deliver compelling content to support the customer journey. Establish a feedback loop with customers to improve our products and messaging. Build narrative grounded in the voice of our customers.

You will create go-to-market strategies for new products and features including content creation, sales enablement, competitive and market intelligence, collaborating with regional Product Marketing and Marketing Communications teams, to drive demand and customer adoption.

Responsibilities

• Partner with cross-functional stakeholders to increase revenue through content strategy, product go-to-market planning and execution, and supporting expansion and partner solutions / packages for data intelligence products.
• Create compelling value propositions and solution packages to drive growth through new partnerships and industries.
• Develop understanding of market segments, competition, and buyers to create value propositions, positioning, and messaging that resonate with buyers.
• Deliver compelling content to support the customer journey and establish a feedback loop with customers to improve products and messaging.
• Build narratives grounded in the voice of customers.
• Create go-to-market strategies for new products and features including content creation, sales enablement, competitive and market intelligence; collaborate with regional Product Marketing and Marketing Communications teams to drive demand and adoption.

Qualifications

• Demonstrable experience in Product Marketing, Product or Marketing roles, ideally in technology or financial services industries
• Proven experience in value proposition and messaging development, content creation, and go-to-market execution
• Customer- and market-centric approach with passion for understanding customer needs
• Agility to anticipate and adapt to shifting priorities
• Expertise in distilling technical concepts into clear narratives for customers and partners
• Strong collaboration with stakeholders from various disciplines and levels
• Exceptional organizational skills to manage projects of all sizes
• Analytical and results-driven

Additional Information

• Benefits package includes London-based hybrid and flexible working
• Great compensation package and discretionary bonus plan
• Core benefits include pension, Bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. Additional leave can be purchased

Experian is an Equal Opportunity and Affirmative Action employer. Innovation is part of Experian's DNA and practices; our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of gender, ethnicity, religion, colour, sexuality, disability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.