Overview

We are looking for a Senior Product Marketing Manager to join EDQ's Global Product Marketing function. Reporting into the Head of Global Product Marketing, you will work with Global Product & Partnerships, regional Product Marketing, Sales, Partnerships, Marketing and Consultancy teams globally to increase revenue through content strategy, product go-to-market planning and execution, and supporting expansion and partner solutions / packages for our data intelligence products. You will partner with cross-functional stakeholders, create compelling value propositions and solution packages to increase growth through new partnerships and industries, and develop an understanding of our market segments, competition, and buyers to create value propositions, positioning, and messaging that resonates with buyers. You will deliver compelling content to support the customer journey and establish a feedback loop with customers to improve our products and messaging, building a narrative grounded in the voice of our customers. You will create go-to-market strategies for new products and features including content creation, sales enablement, competitive and market intelligence, collaborating with regional Product Marketing and Marketing Communications teams to drive demand and customer adoption.

Responsibilities

• Partner with cross-functional stakeholders to develop value propositions and solution packages that drive growth through new partnerships and industries.
• Develop an understanding of market segments, competition, and buyers to craft positioning and messaging that resonates with customers.
• Deliver compelling content to support the customer journey and establish feedback loops to improve products and messaging.
• Create go-to-market strategies for new products and features, including content creation, sales enablement, and competitive/market intelligence in collaboration with regional teams.
• Drive demand and customer adoption through effective content and alignment with Product Marketing and Marketing Communications.

Qualifications

• Demonstrable experience in Product Marketing, Product or Marketing roles, ideally in technology or financial services industries.
• Proven experience in value proposition and messaging development, content creation, and go-to-market execution.
• Customer- and market-centric approach with a passion for understanding customer needs.
• Agility to anticipate and adapt to shifting priorities.
• Expertise in distilling technical concepts into clear narratives for customers and partners.
• Strong collaboration skills with stakeholders from various disciplines and levels.
• Exceptional organizational skills to manage projects of all sizes.
• Analytical and results-driven mindset.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, using our data, analytics, and software. We assist millions of people to realize their financial goals and help them save time and money. We operate across markets from financial services to healthcare, automotive, agribusiness, insurance, and more. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Location & Benefits

• London-based, hybrid and flexible working.
• Great compensation package and discretionary bonus plan.
• Core benefits include pension, Bupa healthcare, sharesave scheme and more.
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We focus on DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering, and more. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is part of Experian's DNA and our diverse workforce drives our success. If you have a disability or special need, please let us know at the earliest opportunity.