OverviewYMCA Robin Hood Group is creating a brand-new role within our Marketing team. We’re looking for a Senior Digital Marketing Executive with at least five years’ experience in a similar role to lead and deliver high-performing digital campaigns across paid media, web, email and digital platforms. This is a hands-on and tactical role for someone who can combine creativity with a clear focus on achieving outcomes and results. You’ll work closely with the marketing team, internal stakeholders and external partners to deliver fully integrated campaigns that support the YMCA’s mission and growth ambitions.Role HighlightsJob Title: Senior Digital Marketing ExecutiveLocation: Split between our Community & Activity Village in Newark & the Malt Cross in Nottingham with 1 day working from homeHours: 37.5 hours per week ResponsibilitiesLead on planning, delivering and optimising digital marketing campaigns across paid media, email, website and digital platforms, setting clear objectives and outcomes.Manage stakeholder communications, keeping the Head of Marketing and colleagues informed on progress and impact.Own and ensure all digital marketing activity reflects the YMCA’s brand, values and mission while achieving measurable results.Collaborate with internal teams and external partners to ensure joined-up marketing campaigns across all channels.Use data and insights to drive performance improvements, inform decision-making and measure campaign impact. What You NeedWith at least 5 years’ experience delivering multi-channel campaigns (paid social, Google Ads, email, web), you will have strong skills in targeting, optimisation, budgeting, keyword strategy, and campaign reporting.Deep knowledge of Meta Ads, Google Ads, GA4, and Tag Manager, including campaign setup, tracking, attribution, and insight generation.Experience in email marketing automation (segmentation, workflows, personalisation), plus SEO (technical, content, on-page) and CRO/UX (A/B testing, user journey optimisation).Competent in CMS management, landing page builds, site optimisation, analytics setup, UTM conventions, and web accessibility standards (WCAG).Skilled at managing freelancers, agencies, and internal teams, using project management tools to deliver integrated campaigns on time and on brand.Strong copywriting and stakeholder communication skills, ensuring campaigns meet brand guidelines, GDPR/PECR requirements, and tone of voice standards.Strategic mindset to set KPIs, analyse data into actionable insights, apply a “test and learn” approach, and manage workload in high-volume environments. What We ValueWe Seek Out – We’re always looking for ways to do better.We Welcome – We include, respect, and support everyone.We Inspire – We believe in every person’s potential.We Speak Out – We advocate for what’s right.We Serve Others – We act with compassion and purpose. These values shape how we work, lead, and serve. Our North StarEverything we do is inspired by our ambition that every child and young person we support:Builds the relationships that help them discover who they areDevelops the skills and confidence to shape their own lifeLearns how to connect with and contribute to the world around themYou will play a vital role in achieving this mission. BenefitsWe value your commitment and provide a package of health & well-being benefits. Here’s some of what you can expect:Funded training, qualifications & career progression across YMCA servicesQuarterly Campfires – celebrating our impact across the organisationWellbeing package (after passing probation): 24/7 GP access, health/dental cashback, Employment Assistance Programme23 days annual leave (plus bank holidays), increasing to 28 days with serviceDiscounted YMCA childcare & holiday clubs£500 refer-a-friend bonus Diversity & Safer RecruitmentYMCA Robin Hood Group is committed to equal opportunities, promoting diversity, and creating an inclusive culture where all staff can thrive.If you require adjustments to support your participation in our recruitment process, please share your needs with us by contacting recruitment@ymcarhg.org.We follow rigorous safer recruitment processes to ensure the protection of children, young people, and adults at risk. All applicants will be subject to DBS checks, reference checks, and thorough vetting as part of our safeguarding commitment. Ready to Apply?If you’re looking for a leadership role where your digital marketing expertise will contribute to changing lives and shaping communities, we’d love to hear from you.Please share your CV with us. What Happens Next?We reserve the right to close the position earlier than advertised if required. Due to the volume of applications, we may not provide specific feedback on why you were not shortlisted. For an informal conversation before applying, please reach out to our recruitment team at recruitment@ymcarhg.org. #J-18808-Ljbffr