OverviewWe’re looking for a curious, data-informed, and creatively minded Senior Digital Marketing Executive to help accelerate Blue Light Card’s member growth across web and app. You’ll play a key role in shaping how new members discover and engage with us, owning both SEO and app store optimisation to boost visibility across search engines, app stores and emerging AI platforms. It’s a hands-on role where you’ll combine data, experimentation and creativity to achieve measurable growth. Our Growth team is one of the newest at Blue Light Card, using data to maximise member acquisition and engagement. Blending insights with creativity, we’re making a big impact and delivering real results for our members and partners.What You’ll DoTake ownership of our iOS and Android app store presence, driving keyword research, creative testing (icons, screenshots, videos), running experiments, and managing ratings and reviews programmes to boost visibility and conversionDeliver SEO activity including technical checks, keyword and topic mapping, structured data, content briefs and internal linking to improve search visibility and performanceLead on Generative Engine Optimisation (GEO), making sure Blue Light Card is discoverable across AI-driven answer engines through entity management, authoritative citations, answer-friendly content and metadataDesign and run A/B and multivariate tests, review funnel and cohort performance, and use data insights to identify drop-off points and highlight opportunities for growthCollaborate with CRM, Brand and Paid teams to optimise app journeys, onboarding flows, landing pages and in-app experiences that support acquisition and engagementPartner with the Senior Growth Marketing Manager to refine attribution models, dashboards and reporting frameworks, providing actionable insights on multi-channel performanceBuild and optimise landing pages using CMS tools, with a focus on speed, usability and conversionWhat You’ll BringExperience in B2C growth marketing, SEO or app optimisation (agency or in-house), with proven ASO delivery and hands-on SEO/GEO executionPractical experience running A/B and multivariate tests, using insights to optimise performance and user journeysConfidence using tools such as GA4, Search Console, App Store Connect/Google Play Console and dashboards like Amplitude to track, analyse and attribute resultsA natural curiosity to test new ideas, explore emerging channels, and stay up to date with industry trends and AI solutionsAn aptitude for combining creativity and structured thinking to shape effective growth solutionsCollaborative, adaptable, and motivated by delivering measurable impactExperience with loyalty, referral, or incentive programmes would be an advantageOur CultureOur mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service. We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We promote hybrid working, and value in-person collaboration so we encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.What We OfferHybrid working and flexible hoursFree parking and EV charging onsite at HQ25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 daysA company bonus schemeYour own Blue Light Card and exclusive access to thousands of discountsGenerous funded BUPA medical insurance covering pre-existing conditionsGroup auto-enrolment pension planEnhanced parental leave and absence leaveHealthcare cashback planEmployee assistance programme (including mental health support) and mental health first aidersGreat social events e.g., festive party, summer party, team socials, sports matchesRegular company-wide recognition events e.g., Monthly Light’s Up and The Shine awardsRelaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)Onsite gym at HQ (including access to free HIIT & stretch classes)Strong learning and development culture #J-18808-Ljbffr