Overview

Join to apply for the Performance Marketing Manager role at Sand & Sky.

Born from the sun-kissed shores and potent botanicals of Australia, Sand&Sky is a global beauty brand with a vibrant, social-first community. We’re a fast-paced, innovative company focused on delivering amazing skin results and an unforgettable brand experience, with a marketing approach influenced by our Australian roots and strong in the social and influencer space.

The Opportunity

We\'re looking for a motivated Performance Marketing Manager to join our team. If you\'re passionate about driving measurable results through digital channels, enjoy working with data to optimize campaigns, and have a keen interest in social platforms like TikTok, this could be the perfect role for you. You\'ll play a key part in our global expansion and the growth of our D2C online store, focusing on attracting high-quality traffic, acquiring new customers, and contributing to customer retention through effective paid strategies. Working closely with our eCommerce team, you\'ll help ensure a smooth and high-converting customer journey from the initial ad interaction through to purchase and beyond.

About Sand&Sky

Born from the sun-kissed shores and potent botanicals of Australia, Sand&Sky is a global beauty brand with a strong social-first community. We\'re famous for our Porefining Mask and a range of cult-favorite skincare products, built on powerful native ingredients, effective formulations, and a focus on natural efficacy and engaging storytelling, particularly in social and influencer spaces.

Responsibilities

• Develop, implement, and manage holistic performance marketing strategies across multiple channels, including Paid Social (Meta, TikTok, Pinterest, etc.) and Paid Search (Google Ads, Bing Ads).
• Drive growth and scale performance on TikTok, leveraging a deep understanding of the platform\'s algorithm, trends, and ad formats.
• Own the performance metrics – track, analyze, and report on campaign performance across all channels, focusing on KPIs such as CPA, ROAS, CTR, Conversion Rate, LTV, and overall business growth.
• Manage significant advertising budgets across channels, ensuring optimal allocation and ROI to achieve growth targets.
• Conduct rigorous A/B and multivariate testing on ad creatives, copy, landing pages, audiences, bidding strategies, and channel mix to optimise performance.
• Utilise audience insights, segmentation, and targeting to reach high-value customer segments across platforms.
• Collaborate with the creative team to develop compelling ad creatives tailored for short-form video formats like TikTok and landing page experiences that resonate with the target audience and drive action.
• Work cross-functionally with the e-commerce, brand, and analytics teams to ensure seamless integration of performance marketing with business objectives, product launches, and the customer journey.
• Stay ahead of platform updates, advertising trends, privacy changes, and best practices across digital marketing, with attention to emerging social platforms.
• Implement and refine tracking, analytics, and attribution models to measure cross-channel impact.
• Provide strategic recommendations for scaling successful campaigns, exploring new channels, and innovating our approach.
• Manage relationships with external agencies or platform representatives where applicable.

Requirements

• Minimum 2 years of hands-on experience managing and scaling performance marketing campaigns across multiple paid digital channels, with a proven ROI in e-commerce or DTC environments.
• Proven expertise in scaling performance on TikTok Ads, with understanding of platform nuances, creative best practices, and ad formats.
• In-depth knowledge of major advertising platforms like Meta Ads Manager and Google Ads; experience with Pinterest Ads, Display networks, or Affiliate platforms is a plus.
• Demonstrable experience with significant budget management and a focus on performance-based metrics and profitability.
• Strong analytical skills to interpret data, extract insights, and make data-driven decisions.
• Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and platform-specific analytics.
• A proactive, results-oriented mindset with a passion for continuous testing and learning in performance marketing.
• Ability to thrive in a fast-paced, dynamic, and sometimes ambiguous environment.

Bonus Points For

• Experience developing creative strategies for short-form video platforms like TikTok.
• Experience working with TikTok creators or managing influencer campaigns for performance outcomes.
• Experience with global campaign management and localization.
• Familiarity with the beauty or skincare industry marketing landscape.

To Apply

Please submit your CV and a compelling cover letter outlining your relevant experience, your approach to multi-channel performance marketing and TikTok scaling, and why you\'re a great fit for Sand&Sky.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing
• Industries: Consumer Services

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