Marketing Manager - CRM

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Overview This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Develop Campaigns. Drive Growth. Shape the Future of Broadband. Why Join Us We believe in rewarding talent - here's what we offer:
Life insurance (4x salary) Private healthcare 25 days holiday + bank holidays Pension scheme Health, lifestyle & financial wellbeing perks (inc. 24/7 online GP) Hybrid working & free onsite parking
About Truespeed We\'re on a mission to transform connectivity across the South West with our ultrafast, full-fibre broadband. We\'re growing fast, and we\'re looking for a talented expert to take ownership of our Direct Marketing and CRM strategy and help us achieve ambitious growth. The Role In this role, you\'ll take the lead in planning, executing, and optimising Truespeed\'s CRM strategy and campaigns across multiple Direct Marketing channels. You\'ll play a crucial role in driving customer acquisition, engagement, and retention while ensuring our customer contact activities directly support our commercial goals. You will work alongside our Sales, Customer Contact and Digital teams to maximise Truespeed\'s growth. This is a hands-on role that requires a deep understanding of CRM system operations, campaign management, and cross-functional collaboration. The successful candidate should expect to spend 2-3 days a week in Truespeed\'s Bath HQ office and occasionally travel to operating regions/markets. Key Responsibilities
Plan and deploy Truespeed\'s Prospect & Customer Lifecycle Contact strategy Build, deploy and track Direct Marketing and CRM campaigns on Truespeed\'s Hubspot platform (Experience of HubSpot or similar CRM platforms would be highly desirable) Innovate and develop Truespeed\'s Customer Lifetime Management practices through direct marketing channels covering targeting, acquisition, conversion, engagement and retention Use data and analytics to target, test, and optimise campaigns to increase conversions and engagement Support growth initiatives like referral schemes and partnerships and work to incorporate them into Truespeed\'s customer lifecycle management strategy
What\'ll You Bring
5+ years\' experience in Direct Marketing and CRM (B2C/ D2C/ Subscriptions) Platforms Strong, demonstrable, and hands-on CRM skills with knowledge of building & deploying campaigns (HubSpot or similar platform expertise preferred) Proven success in achieving customer growth goals through campaign optimisation and data-driven insights Confident with extracting insights through analytics tools (Power BI, Tableau, etc.) and articulating strategy/ execution plans on Powerpoint/ Word Comfortable working in a fast-paced, changing environment Degree in Marketing, Economics, Finance or related discipline Previous experience in Subscriptions and/or B2C telecoms/ broadband environments would be an advantage
At Truespeed, we celebrate diversity and encourage applications from people of all backgrounds. Ready to Apply? If you\'re ambitious, data-driven, and passionate about Marketing & Customer Lifecycle Management, click Apply Now. Applications are reviewed on a rolling basis, so early submission is encouraged. Please note: Only candidates with the right to work in the United Kingdom will be considered. We are unable to offer sponsorship for this position. No agencies please. #J-18808-Ljbffr
Location:
Bath, England, United Kingdom
Job Type:
FullTime

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