Lead Marketing Analyst

New Yesterday

Lead Marketing Analyst Remote (UK-based) – £80,000–£90,000 + bonus + benefits
The Company This is a unique opportunity to join a well-known, global consumer brand going through a period of transformation and growth. With the backing of private equity and a refreshed leadership team, the business has rolled out a long-term strategy focused on strengthening customer experience, expanding community engagement, and driving marketing effectiveness.
The Team You’ll be part of the central Analytics, Data, Security & Engineering (ADSE) function, reporting directly to the Director of Analytics. This is a newly created role, designed to bring additional seniority and leadership to the marketing analytics space. You’ll also line manage a Senior Analyst, providing mentorship and setting direction.
The Role As Lead Marketing Analyst, you’ll take full ownership of the marketing analytics agenda. You’ll play a critical role in building out the company’s subscription model, supporting commercial decision-making, and leading on advanced analytics projects such as attribution modelling and LTV analysis.
Key Responsibilities Own and drive all marketing analytics across the business Deliver actionable insights to optimise acquisition, retention, and customer lifetime value Develop and apply advanced models, including LTV and marketing attribution Partner with stakeholders across marketing, product, and commercial teams to inform strategy Line manage and mentor a Senior Analyst, supporting their growth and development
Your Skills & Experience Proven track record in marketing analytics within a B2C environment (gaming, ecommerce, adtech, or subscription-based businesses particularly desirable) Strong technical ability with SQL and data visualisation tools (Power BI, Looker, or similar) Experience with Snowflake is advantageous Solid understanding of marketing measurement, attribution, and customer modelling Excellent stakeholder management skills, with the ability to translate data into commercial impact
Send your CV to riversteytler@harnham.com to register your interest. Please note we cannot offer sponsorship.
Apply
Location:
Birmingham, Co. West Midlands; West Midlands (Region); England, United Kingdom
Job Type:
FullTime

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