Lead Marketing Analyst

New Yesterday

Lead Marketing Analyst – London, UK (Remote) Location: Fully remote (UK-based) Salary: Up to £80k + 10% bonus About the Business A long‑established, consumer‑focused digital business is undergoing significant transformation under new leadership. The company is focused on three pillars:
Expanding and strengthening core digital products. Enhancing customer experience to drive engagement and loyalty. Building stronger community connections and marketing reach.
The business is modernising its approach to data and analytics, with major work underway on evolving its subscription model and diversifying revenue streams. The Role This newly created position within the central Analytics, Data, and Engineering function will add an extra layer of leadership within the marketing analytics space. You will take full ownership of the marketing analytics function, line‑manage one Senior Analyst, and act as the go‑to expert for marketing insight and reporting. You will work closely with senior stakeholders across marketing, commercial, and product to ensure data‑driven decision‑making and present confidently at executive and board level. What You’ll Be Doing
Lead a small analytics team delivering insights to guide marketing targeting, spend, and impact. Own full‑funnel, cross‑platform customer analysis (web analytics, attribution partners, CDPs). Improve campaign decision‑making through attribution, incrementality, and media mix modelling. Partner with Data Science to build predictive models (LTV, churn). Own and refine marketing forecast models for budget and performance planning. Use statistical analysis to optimise testing methodologies and outcomes. Develop best practice, transparent reporting, and actionable insights. Manage stakeholders across the business to improve marketing decisions. Build strong cross‑functional relationships to promote a data‑driven culture. Work with Data Engineering to manage data requirements and ensure quality deliverables.
Candidate Profile Background
Ideally from gaming, but open to e‑commerce, ad‑tech, or subscription/dating apps. Must have a strong B2C focus.
Experience
Proven track record in marketing analytics. Comfortable leading and mentoring others. Strong stakeholder management and presentation skills. Line management experience (desirable but not essential).
Technical Skills
SQL (essential). Power BI / Looker. Data visualisation expertise (Snowflake desirable). Knowledge of attribution, forecasting, incrementality testing, MMM, LTV/churn modelling (advantageous).
Package & Benefits
£80k base salary + 10% bonus. Private healthcare (including dental). 6% pension contribution. Life insurance + employee assistance programme. Enhanced family leave. 25 days holiday + bank holidays (buy/sell option). Flexible working hours.
Interview Process
1st stage: Zoom interview with senior marketing leadership. 2nd stage: Take‑home task + panel presentation. 3rd stage: Final interview with executive team.
Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Analyst Industries Consumer Services #J-18808-Ljbffr
Apply
Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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