Lead Marketing Analyst - Advanced Analytics

Up to £90,000 // Liverpool

Forward Role is working with a fast-growing ecommerce / retail scale-up based in Liverpool, who are seeking a highly skilled Lead Marketing Analyst - Advanced Analytics to join their team. This is a fantastic opportunity to work at the heart of a business scaling rapidly, with huge influence over marketing strategy, media spend, and product forecasting.

As the Lead Marketing Analyst - Advanced Analytics, you will play a pivotal role in translating complex data into actionable business insight. You’ll be responsible for analysing media budgets/spend, building predictive models, and delivering Marketing Mix Models (MMM) to understand ROI and guide decision-making. You’ll also forecast product demand to support operational and commercial planning.

This is a highly visible role working across multiple teams, requiring a confident, dynamic individual who can present findings to senior leadership and be confident in a boardroom.

Role & Responsibilities:

• Analyse and optimise spend across Google Ads, Meta, and other digital channels
• Develop and maintain MMM and other statistical models to evaluate marketing effectiveness
• Produce product demand forecasts to inform commercial planning
• Work closely with growth, product, and operations teams to translate insights into action
• Present strategic recommendations directly to senior leadership and the board

Skills & Experience:

• Strong statistical background with proven analytical expertise
• Experience in ecommerce/retail and working with digital media spend at scale
• Familiarity with all marketing channels and marketing analytics
• Advanced predictive modelling experience
• Working on complex data analytics projects across the business, supporting all teams with data driven insights
• Confident, influential, and able to engage with stakeholders at all levels
• Flexible, dynamic, and comfortable in a fast-paced, scale-up environment