Head of Brand Marketing

Do you have a proven track record of building and elevating luxury brands on a global stage?

Are you experienced in both brand management and innovation, with a sharp eye for storytelling and commercial impact?

Ready to help define how a premium wine & spirits producer is seen, experienced, and remembered worldwide?

MacGregor Black are supporting a Premium Wine & Spirits producer in their search for a Head of Brand Marketing. This is a full-time, permanent role based in London.

With a strong heritage, award-winning portfolio, and bold expansion plans across global markets, this business is cementing its position as a leader in the world of luxury drinks. The brand is synonymous with craftsmanship, quality, and aspiration — and now seeks a visionary marketing leader to help shape the next chapter of growth.

As Head of Brand Marketing, you will lead the development and execution of the global brand strategy. Working closely with senior leadership and a talented in-house team, you’ll deliver campaigns that not only capture the essence of luxury but also drive measurable commercial outcomes. With a London-based team reporting into you, this role demands both strategic vision and hands-on execution.

Key Requirements

• Develop and deliver a best-in-class brand strategy, reinforcing the company’s position as a leader in luxury wine & spirits.
• Lead and inspire a high-performing marketing team, fostering creativity, accountability, and collaboration.
• Oversee distinctive brand campaigns, activations, and partnerships that resonate with high-value consumer audiences.
• Drive innovation across NPD and new consumer engagement formats, ensuring luxury positioning is never compromised.
• Translate brand storytelling into commercial impact, aligning with sales and distribution priorities.
• Use consumer insights, competitor analysis, and market trends to maintain a sharp competitive edge.

What are we looking for?

• Proven track record in senior brand marketing roles within premium or luxury consumer categories (wine & spirits, fashion, lifestyle, or luxury goods).
• Demonstrated experience in both brand management and NPD/innovation.
• Strong leadership skills with the ability to elevate teams and engage at all levels of the business.
• Creative yet commercially astute, balancing storytelling with results.
• Confident, collaborative, and inspiring, thriving in fast-paced, entrepreneurial environments.
• London-based, with office presence four to five days a week.

Salary up to £130k + Bonus & Benefits package

If you’re ready to shape the global future of a premium luxury drinks brand, contact Kieron Hall at MacGregor Black today.