The Boundary is seeking a Head of Brand & Marketing to define and deliver a globally consistent, high-impact marketing strategy that builds brand equity, drives customer acquisition, supports revenue growth across both service and product lines, and positions the company as a world-leading brand in tech-enabled real estate visualization and software.

Overview

The Head of Brand & Marketing leads the development of global campaigns, regional execution alignment, digital infrastructure, content strategy, and internal/external communications. The role balances long-term brand building with short-term performance marketing and enables go-to-market success across all regions and business lines (services and SaaS). This position shapes a scalable marketing function that supports growth, geographic expansion, and evolving customer needs.

Performance Dimensions

• Global brand health metrics (brand awareness, sentiment, share of voice)
• Marketing-sourced and influenced pipeline (volume and quality of leads)
• Campaign performance (ROI, engagement rates, MQLs)
• Cost per lead (CPL) and customer acquisition cost (CAC)
• Regional marketing performance alignment and consistency
• Team development, retention and engagement scores

Key Relationships

Internal

• CEO
• CCO
• Regional Managing Directors
• CTO & Product Team
• Sales/BD Leaders
• COO
• Chief Creative Officer and Creative Directors

External

• Creative and digital agencies
• PR & media partners
• Industry event organisers
• SaaS marketing and CRM vendors
• Analysts and press contacts

Key Challenges

• Balancing brand equity building with tactical lead generation across diverse service and product lines
• Driving centralised global strategy while enabling regional agility and execution
• Maturing the marketing tech stack and reporting infrastructure in a fast-scaling environment
• Positioning The Boundary across different customer types (developers, agents, enterprise, etc.)
• Navigating complexity between creative services and software marketing needs
• Hiring, developing, and retaining a globally distributed team
• Evolving marketing strategy to match growth from £20M to £50M+ revenue
• Maintaining brand consistency during rapid organisational, product, and market change

Key Accountabilities

Global Brand Strategy & Governance

• Lead the development and execution of The Boundary's brand vision, architecture, and visual identity globally
• Ensure consistent brand application across all customer touchpoints, regions, and marketing materials
• Develop positioning frameworks for both services and SaaS product lines that align with commercial strategy
• Embed brand equity and storytelling as central pillars in all go-to-market activities

Integrated Marketing Planning & Execution

• Build and manage the global marketing calendar, aligned with commercial priorities and product/service launches
• Own, oversee and contribute to global marketing campaigns including digital, experiential, social and content strategies
• Develop annual and quarterly marketing plans with regional leads and stakeholders

Demand Generation & Performance Marketing

• Drive lead generation and conversion through performance marketing channels, optimising CAC and ROI
• Implement and optimise a full-funnel digital marketing approach (SEO, SEM, paid media, email)
• Partner with Business Development and Client Services to support every stage of the sales funnel

Regional Marketing Team Leadership

• Direct and support a high-performing regional team across US, GCC, UK/EU and APAC
• Adapt global strategy to regional nuances while maintaining brand consistency
• Set goals, coach, and develop team members to drive execution and KPIs

Digital Infrastructure & Martech Ownership

• Define and lead the evolution of the marketing technology stack (CRM, automation, analytics, CMS)
• Implement data-driven decision-making and performance tracking
• Ensure integration between marketing and sales systems for pipeline visibility

PR, Communications & Thought Leadership

• Lead global PR and external communications to build authority and brand awareness
• Collaborate with founders and executives to activate thought leadership
• Manage corporate communications including crisis and investor-facing messaging

Product Marketing & GTM Enablement

• Partner with product, BD and CS to launch new products/features effectively
• Create value propositions, messaging, and assets for key segments
• Develop enablement materials for Sales and Client Services

Policy & Risk

• Ensure compliance with company policy and applicable external laws and regulations

KPI/Metrics

• Brand awareness growth across core markets
• Marketing-sourced pipeline and contribution to new business
• CAC and ROI metrics by region and business line
• Campaign ROI, conversion metrics, and regional execution
• Internal stakeholder satisfaction with marketing enablement

Requirements

Preferred Work Experience

• 10+ years in global marketing leadership
• Experience leading brand and demand for B2B services and SaaS
• Experience in real estate, architectural visualization, proptech or creative industries valued
• Strong background building marketing functions from early stage to scale

Certifications Or Qualifications

• Bachelor’s or Master’s in Marketing, Communications, Business or related field
• Certifications in Digital Marketing, Product Marketing or Brand Strategy are advantageous

Learning Agility

• Comfortable operating in a high-change environment
• Rapid learner with ability to act on new data and market developments

Technology & Systems

• Experience with modern martech stacks (CRM such as HubSpot/Salesforce), marketing automation, CMS and analytics
• Familiarity with digital content production tools and collaboration platforms

Mindset & Attitude

• Strategic thinker with hands-on execution capability
• Data-driven and creative, customer-focused

Communication

• Exceptional written and verbal communication
• Ability to articulate complex propositions simply and inspire audiences

Process/Delivery Management

• Strong project management across campaigns and launches
• Able to prioritise and deliver at pace across multiple initiatives

Functional Expertise

• Brand, content, digital, product marketing, marketing ops, regional team management

Leadership & Innovation

• Experience leading global teams
• Innovator in marketing strategy and technology adoption

Benefits

• Salary: £70,000 to £80,000 dependent on experience
• Bonus based on company performance
• Pension, holidays, healthcare and well-being support
• Gym/Cycle to Work/Tech schemes
• Learning & development opportunities
• Team events and office environment

Note: This refined description excludes external job board listings and unrelated postings to maintain focus on the Head of Brand & Marketing role. Referrals may increase interview likelihood. This description retains the role’s core responsibilities and qualifications as provided.