About UsHello from Laka. Founded in 2017, Laka aims to transform insurance by connecting cyclists to form a collective and share costs fairly. We exist to rewrite the rules of insurance so it’s something people stand with, not against.Our model: Laka supports The Collective with fast claims, fair cost sharing, a guaranteed maximum price and the other essentials of a regulated insurance business. For this service, the collective pays Laka a fee relative to the claims in a month.We’re growing fast as we expand across segments, products and territories, and we’re looking for innovative, bold and brave minds to help build the world’s best insurance company.About The RoleWe are looking for a Growth Marketing Executive to drive customer engagement, retention and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You’ll design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. If you have a passion for data-driven marketing, automation, and customer experience, we’d love to hear from you!Desirable additional language skills: English plus French, German or Dutch are a bonus.ResponsibilitiesLifecycle MarketingDevelop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stageExecute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunitiesBe accountable for essential transactional customer communicationsPersonalise messaging based on customer segmentationWebsite ManagementEnsure the website effectively communicates product benefits and maximises conversion into the product experienceAutomation and Workflow DevelopmentDesign and implement automated workflows and nurture streams for different segments and lifecycle stagesUse the CRM tool to set up triggers, rules, and workflows that guide customers through the journeyRequirements4+ years experience in a high-growth D2C companyStrong technical marketing skills and hands-on experience with CRM platforms; CMS experience preferredExperience with Customer.io, Webflow and coding languages (Liquid, CSS, HTML) is an advantageWhat success looks likeMeasurable improvement in the performance of CRM campaigns and website metricsQuality of customer experience as delivered through the website and emailsCollaborationWork with Market Leads to develop customer segments, positioning and messagingWork with Market Leads and Product Manager to deliver CRM campaignsNote: Insurance experience isn’t required; we’ll teach you what you need to know. Please ensure you have permission to work in the UK, NL or France, as we don’t provide visa sponsorship for current roles.BenefitsPerksRemote-first work setupShare options on joiningPerformance-based bonus (5% of base salary annually)25 days annual leave + bank holidays, with rollover up to 5 daysPension scheme: 3% of base salaryPrivate medical insurance for you (spouse/partner/dependants optional)Meal allowance on first Wednesday of every monthCompany-wide events and monthly social activitiesLaka swag and cycling benefitsLaka credit for cycling insuranceMental health support via SpillDiversity & Inclusion We’re committed to diversity, equity, inclusion and belonging. Please request reasonable adjustments during the application process by emailing the appropriate contact provided on our careers page.To find out more about what it’s like to work at Laka, visit our careers page.Our customer collective is broad and inclusive, and we aim to reflect that in our team. If you need a reasonable adjustment during application, contact us. #J-18808-Ljbffr