Overview We are looking for a Growth Marketing Executive to drive customer engagement, retention, and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You'll also design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. If you have a passion for data-driven marketing, automation, and customer experience, we'd love to hear from you! Responsibilities

Lifecycle Marketing

Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities Be accountable for essential transactional customer communications Personalise messaging based on customer segmentation

Website Management

Ensure the website effectively communicates product benefits and maximises conversion into the product experience

Automation and Workflow Development

Design and implement automated workflows and nurture streams for different segments and lifecycle stages Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey

Requirements

4+ years experience in a high-growth D2C company Strong technical marketing skills and hands-on experience with CRM platforms; CMS experience preferred, a willingness to learn is required Experience with Customer.io, Webflow and coding languages (Liquid, CSS, HTML) are an advantage

What success looks like

Measurable improvement in the performance of CRM campaigns and website metrics Quality of the customer experience delivered through the website and emails is significantly improved

Collaborating with other teams

Work with the Market Leads to develop customer segments, positioning and messaging Work with the Market Leads and Product Manager to deliver CRM campaigns

And just so you know, insurance experience isn't required (for most roles). We'll teach you anything you need to know and upskill you if needed. But before you apply, please make sure that you have permission to work in the UK, NL or France as we're unable to provide visa sponsorship for any of our current roles. Benefits

Remote-first way of working - you choose whether you work from home or our offices in London, Bristol and Amsterdam Share options - all employees are granted share options when they join Performance-driven scheme - cash bonus of 5% of base salary if the company hits targets Annual leave - 25 days + bank holidays, with rollover up to 5 days per year Pension scheme - 3% of base salary contribution Private medical insurance - individual cover with option to add partners & dependants Lunch on us - £15 on the first Wednesday of each month Company-wide events and monthly socials Laka swag and cycling benefits Mental health support - unlimited access via Spill Belonging at Laka - commitment to diversity, equity, inclusion and belonging; reasonable adjustments available on request

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