OverviewJOB DETAILSJOB BAND: CCONTRACT TYPE: Fixed-term Contract, Full-time / Attachment - Full-time until 30th March 2026 (Start date ASAP)DEPARTMENT: BBC Chief Customer Officer Group (Content Marketing)LOCATION: Salford - HybridPROPOSED SALARY RANGE: £31,800 - £37,700 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.Purpose of the RoleJoin the BBC Marketing team as a Growth Marketing Executive for BBC Sport helping to deliver innovative, data-informed campaigns that drive audience engagement and consumption across BBC platforms. You’ll work on high-profile content, contributing to the BBC’s ambition to grow reach and deepen relationships with audiences - particularly younger and digital-first cohorts.As part of a collaborative team, you’ll support the development and execution of performance-focused marketing activity across digital channels, helping to optimise user journeys and drive measurable growth in BBC Sport consumption.Why Join the TeamBe part of a fast-paced, creative, and forward-thinking team that thrives on delivering meaningful campaigns. You’ll work across diverse media platforms, contribute to high-impact projects, and grow your expertise in a supportive environment that values innovation, experimentation, and inclusion.Your Key Responsibilities and ImpactLead the delivery of effective and impactful creative work that meets strategic growth objectives across media platforms.Develop campaign briefs with a focus on performance marketing, audience segmentation, and digital optimisation.Develop and implement audience strategies that drive product consumption.Collaborate with media and creative teams to ensure alignment with growth goals and audience behaviours.Assist in the development of lifecycle marketing activity and retention strategies, working closely with editorial and product teams.Monitor campaign performance using digital analytics tools and contribute to reporting and optimisation efforts.Ensure all marketing activity complies with BBC Editorial Guidelines and policies.Essential CriteriaYour skills and experienceExperience delivering multi-media marketing campaigns from brief to evaluation, with a performance or digital focus.Strong project management skills and ability to use resources efficiently.Proven ability to collaborate across teams and manage stakeholder relationships.Experience working with creative and media teams, in-house or agency.Analytical mindset with the ability to use performance data to guide plans and optimise marketing activity.Desired But Not RequiredUnderstanding of editorial and compliance policies.Knowledge of the broadcasting industry and interest in sport and digital content.Familiarity with CRM tools and audience segmentation strategies.Awareness of digital trends and ability to incorporate them into marketing plans.Familiarity with key digital media that drives product performance (e.g. social), ideally at an advertiser level (e.g. TikTok, Meta).Strong understanding of the 16–24-year-old audience and how best to engage/communicate with them.If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.DisclaimerThis job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.For any general queries, please contact: bbchr@bbc.co.ukRedeploymentThe BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk. #J-18808-Ljbffr