Salary: £28,800 - £30,500 per annum (depending on experience)

Plus excellent benefits including healthcare, contributory pension scheme, free gym membership and lunch during term time

The digital marketing officer will report to the senior marketing manager, working closely with the rest of the marketing and communications team, including the senior graphic designer, communications manager and director of communications, admissions and marketing.

The post holder will deliver all aspects of the school’s day-to-day social media, video and photography, and be responsible for creating and implementing the school’s social media activities in a timely fashion that supports the school’s strategic objectives. The role requires the highest quality customer service and will include, but is not limited to, the following:

Digital content creation and social media

• Capture photography and video that reflects our brand and values, usable across social media and other digital activities (website, emails, events, publications).
• Create, or support the creation of, other engaging content such as graphics and news stories.
• Lead the development and management of content for the school’s websites.
• Lead the creation of short-form videos (Reels, GIFs, vox pops, trailers) that drive engagement, reflect our brand and are platform-focused.
• Research, develop and create content tailored for each platform (Instagram, Facebook, LinkedIn).
• Collaborate with the marketing team to ensure digital graphics, social media, digital screen content and PowerPoint presentations align with brand identity and messaging.
• Help develop a distinctive visual storytelling style that communicates our values and positions King’s as warm, intellectual and high-quality.

Digital engagement

• Regularly collect and monitor analytics and trends on each platform.
• Provide regular feedback to the marketing team to inform content strategy, encourage engagement and boost performance.

Supporting colleagues with wider digital media

• Livestreaming: support the in-house AV colleague with livestreaming of events (primarily the speaker programme).
• Edit and publish livestream content on platforms (YouTube, Vimeo).
• Promote this content on social media and internal platforms to showcase activity quality and range.
• Support colleagues with visuals for presentations (e.g., photographic slideshows that highlight life at King’s).
• Where appropriate, support pupils and colleagues with podcasting to capture content for online platforms.

Collaboration and community engagement

• Work with colleagues to align digital content with other activities for a seamless online and offline presence.
• Collaborate with other departments within King’s Corporation to create content and celebrate successes (e.g., International, Development, Enterprises).
• Support to celebrate and encourage pupil voice where appropriate.
• Assist the senior marketing manager to ensure content created by external suppliers aligns with school values.

Compliance and asset management

• Maintain GDPR compliance and sensitivity when capturing images of pupils and visitors.
• Maintain organised archives of visual content and develop a photographic archive/filing system for easy access and future use, including GDPR-compliant logging and the ability to remove content if permissions are revoked.
• Uphold copyright and licensing standards for all media assets.
• Perform any other tasks as deemed necessary by the senior marketing manager.

The ideal candidate will have the following

Essential

• Understanding of safeguarding and commitment to the wellbeing of pupils.
• Strong photography and videography skills, including editing and post-production, with experience using a range of equipment from high-quality cameras to mobile phones.
• Experience creating content for social media and understanding platform-specific best practices.
• Proficiency in relevant software (e.g., Canva, Hootsuite, Adobe Creative Suite, Microsoft 365) and effective use of AI where appropriate.
• Ability to work independently, prioritise tasks to meet tight deadlines, including same-day turnaround when needed, and work collaboratively with the team.
• Excellent communication and interpersonal skills.
• Highly organised with strong attention to detail and a creative mindset.
• A kind, friendly demeanor and smart appearance as a positive role model to pupils and representative of the department/school.
• Energy and commitment to meeting the needs of the school and maintaining high department performance.

Desirable

• Previous experience in a school or educational setting.
• Degree or equivalent training in media, marketing, or a related field.
• Experience with livestreaming (or willingness to learn).
• Experience with drone photography (or willingness to learn).
• Understanding of the interaction between digital platforms—engaging online communities and driving traffic to the website.
• Awareness of digital marketing trends and visual storytelling techniques.
• Knowledge of GDPR and best practice.
• Proficient in file sharing and storage.

King’s is committed to safeguarding and promoting the welfare of children. Closing date: Wednesday 24th September 2025 at 9am; Interviews: Tuesday 30th September 2025.

To apply, register your details online via our website www.kcs.org.uk (under Useful information / Career opportunities). If you have an online portfolio, please add a link in your CV or cover letter.

This post is exempt from the Rehabilitation of Offenders Act (ROA) 1974. King’s is fully committed to safeguarding and promoting the welfare of children and expects all staff to share this commitment. Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. King’s College School is committed to equality, diversity and inclusivity in its recruitment of teaching and support staff.