Overview

The digital marketing officer will report to the senior marketing manager, they will be working closely with the other members of the marketing and communications team, namely the senior graphic designer, communications manager and director of communications, admissions and marketing.

The post holder will deliver all aspects of the school’s day-to-day social media, video and photography and be responsible for the creation and implementation of the school’s social media activities, in a timely fashion, which supports the strategic objectives of the school. The role will require the delivery of the highest quality of customer service and will include, but be limited to, the following:

Digital content creation and social media

• Capture photography and video that reflects our brand and values, and is usable across social media, for other digital activities (website, emails etc) and for other marketing activities (at events, for publications etc).
• Create, or support the creation of, other engaging content such as graphics and news stories.
• Play an important role in supporting the development of, populating and shaping content for the school’s websites.
• To lead the creation of short-form videos (Reels, GIFs, vox pops, trailers), that drive engagement, reflect our brand and are platform focused.
• Research, develop and create specific and appropriate content for each individual platform including Instagram, Facebook, and LinkedIn.
• Collaborate with the marketing team to ensure all digital graphics, social media, digital screen content and image-led PowerPoint presentations align with our brand identity and strategic messaging.
• Help develop a distinctive visual storytelling style that communicates our values and stands King’s apart for its warmth, intellect, and quality.

Digital engagement

• The regular collection, and close monitoring, of analytics and trends on each platform.
• Provide regular feedback to the wider marketing team to inform content strategy, encourage engagement and boost performance.

Supporting colleagues with wider digital media

• Livestreaming:
• Support our in-house AV colleague with the livestreaming of events (mainly our extensive speaker programme).
• Editing this content and publishing it on our platforms (eg Youtube or Vimeo).
• Successfully using and promoting this content on social media and internal platforms to showcase the quality, range and excellence of activities.
• Supporting colleagues with visuals for presentations eg photographic slideshows that highlight life at King’s.
• Where appropriate, support pupils and colleagues with podcasting with a view to capturing interesting content that can be celebrated on our platforms.

Collaboration and community engagement

• Work closely with colleagues in the department to align digital content with all other activities to ensure seamless off and online presence.
• Work closely, when needed, with other departments within the King’s Corporation to create content or celebrate and/or leverage their successes (eg International, Development, Enterprises).
• Support, if and when appropriate, to celebrate and encourage pupil voice.
• When needed, support the senior marketing manager to ensure content created by external suppliers (photographers and videographers) aligns with school values

Compliance and asset management

• Ensure to maintain GDPR compliance and sensitivity when capturing images of pupils and visitors.
• Maintain organised archives of visual content for timely use and long-term value. A key part of this role will be to work with the wider marketing team to develop a photographic archive/filing system that is a key resource for the department and school that can be easily used and accessed. This includes the logging of images in a GDPR compliant way that will enable quick removal of photographic content should permissions be revoked in the future.
• Uphold copyright and licensing standards for all media assets.
• Any other tasks as may be deemed necessary by the senior marketing manager.

The ideal candidate will have the following

Essential Skills and Experience:

• Understanding of safeguarding and commitment to the wellbeing of pupils.
• Strong photography and videography skills, including editing and post-production, and accustomed to using a variety of equipment from high-quality cameras to mobile phones.
• Experienced in creating content for social media and understanding of platform-specific best practices.
• Proficiency in relevant software eg Canva, Hootsuite, Adobe Creative Suite, Microsoft 365, as well as social media platforms and effective use of AI where appropriate.
• Ability to work independently, identifying and prioritizing the work that needs to be done to meet tight deadlines – both personal and those of the team - with same-day turnaround when needed.
• Ability to work collaboratively, demonstrating versatility and adaptability when required to meet the needs of the department.
• Excellent communication and interpersonal skills.
• Highly organised, with a keen eye for detail and a creative mindset.
• Understanding of the importance of a kind and friendly demeanor and a smart appearance at all times, as a positive role model to pupils and representative of the department/school.
• Energetic and committed to meeting the needs of the school and ensuring the continued high performance of the department.

Desirable

• Previous experience in a school or educational setting.
• Degree or equivalent training in media, marketing, or in a related field.
• Experience with livestreaming (or willingness to learn).
• Experience with drone photography (or willingness to learn).
• Understanding of the interaction between digital platforms – engaging the online community and driving to the website.
• Awareness of digital marketing trends and visual storytelling techniques.
• Knowledge of GDPR and best practice.
• Proficient in file sharing and storage.

King’s is one of the most successful schools in the world, with outstanding academic results, first-class pastoral care and a vibrant co-curricular. Overlooking Wimbledon Common, the school is situated in one of the most attractive parts of south east England and benefits from exceptional grounds and facilities.

Closing date: 24th September 2025 at 9am.

Interviews: Tuesday 30th September 2025.

To apply for this role, please register your details online via our website (under useful information / career opportunities). Once you have registered your details with us, you can apply for vacancies by logging into the candidate area using your email address and chosen password. You will be asked to fill an online application form. If you have an online portfolio of work, please add a link to this either in your CV or cover letter.

This post is exempt from the Rehabilitation of Offenders Act (ROA) 1974.

King’s is fully committed to safeguarding and promoting the welfare of children and expects all staff to share this commitment. Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service. King’s College School is fully committed to the principles of equality, diversity and inclusivity in its recruitment of teaching and support staff.