Senior Manager, Marketing Automation

New Today

Responsibilities:

  • Define and lead marketing automation strategy at MOO, using Braze to create scalable, high-performing customer journeys and campaigns.
  • Manage and mentor a team of marketing automation specialists, supporting their development while ensuring operational excellence.
  • Oversee and optimize performance of the email channel, ensuring it meets customer engagement and revenue goals.
  • Develop reporting, and monitor performance of campaigns and lifecycle canvases utilising Braze, Google Analytics, Tableau, and other analytics tools. Translate insights into actionable improvements.
  • Collaborate with various cross-functional partners within CRM, marketing, brand, creative, commercial performance teams to align messaging, segmentation, and personalization strategies.
  • Stay on top of Braze’s evolving feature set and marketing automation best practices. Lead the implementation of new tools, processes, and integrations to improve campaign sophistication.
  • Oversee the creation, maintenance, and refinement of customer segments and canvases that deliver timely, relevant messages across the lifecycle.
  • Champion a culture of experimentation within the automation team, leading test strategies that improve engagement, conversion, and retention.
  • Manage vendor relationships for marketing automation platforms and tools.
  • Partner with Engineering and Analytics teams to ensure Braze receives the right data, and in formats usable for segmentation, personalization, and reporting.

    • About You:

  • Proven experience in CRM or marketing automation, including experience managing people or teams.
  • Expertise in marketing automation platforms (such as Braze), possessing the ability to build complex, data-driven campaigns across the customer lifecycle.
  • Experience translating customer lifecycle strategy into scalable, testable, and performance-driven automations.
  • Analytical mindset with a ability to use data to tell a story and make decisions.
  • Strong prioritization skills; able to handle multiple initiatives and priorities of the marketing automation team.
  • Comfortable working cross-functionally, with excellent stakeholder management and communication skills.

    • Nice To Haves:

  • Familiarity with HTML for email, data integrations, and tagging implementation ( Liquid in Braze) is a plus.
    • What’s it like to work at MOO? MOO’s the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success – while also recognising the importance of a healthy work/life balance.That’s why we offer 25 days holiday rising by one day for each year here (for 5 years), a matched pension scheme, and paid parental leave. We’ll offer you private healthcare, life insurance, a season ticket loan, and a cycle to work scheme. We also offer flexible work schedules with hybrid and remote working for certain roles as well as a Work From Anywhere program.
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    Location:
    London
    Job Type:
    FullTime

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