OverviewOur client, a global firm offering audit, tax, and advisory services, has a requirement for a Marketing Automation & Demand Generation Lead. This is a Senior Manager position within the Markets and Clients team.ResponsibilitiesLeading the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectivesChampion an 'automation first' mindset across Marketing, BD, and client teamsIdentify and prioritise automation opportunities across the sales and marketing lifecycleOwn and evolve the campaign framework, lead management processes and governance - including lead scoring models and qualification criteriaDrive the integration of automation into ABM strategy, ensuring personalised, scalable client engagementCollaborate with senior stakeholders across Marketing, BD, Digital and Data to embed automation into strategic initiativesLeverage client insights and behavioural data to inform campaign design, content strategy, and investment decisionsBuild a high performing marketing automation teamQualificationsLeading a marketing automation and demand generation strategy in a complex, matrixed organisationDeep expertise in platforms such as Microsoft Dynamics 365, Customer Insights Journeys, and/or HubSpot, Marketo, Pardot, EloquaSolid understanding of digital marketing, including SEO, SEM, and performance measurementStrong Project Management skills - juggling multiple priorities and delivering at paceIf you come from a professional services or B2B industry background, please apply immediately with your CV for a confidential discussion.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and Business DevelopmentIndustriesAccounting, Business Consulting and Services, and Professional Services #J-18808-Ljbffr