Overview

Marketing Automation & Demand Generation Lead - Senior Manager at Grant Thornton UK. Join to apply for the Marketing Automation & Demand Generation Lead - Senior Manager role at Grant Thornton UK.

We are on a mission to put our clients at the heart of everything we do. To help us meet our ambitious growth targets, we’re hiring a Marketing Automation & Demand Generation Lead—a leader who will drive the adoption and evolution of marketing automation across the business. This is a pivotal new role within our Marketing team. You’ll lead the development and execution of a firm-wide marketing automation strategy, enabling smarter, data-driven engagement and supporting our “One Firm” growth ambition. We’ve unified our data and are ready to deliver a differentiated client experience based on behavioural triggers—not assumptions. Now we need a leader to bring this vision to life.

Responsibilities

• Lead the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives.
• Champion an “automation-first” mindset across marketing, BD, and client teams—coaching and influencing stakeholders to adopt new ways of working.
• Identify and prioritise automation opportunities across the sales and marketing lifecycle, ensuring measurable impact.
• Own and evolve our campaign framework, lead management processes, and governance—including lead scoring models and qualification criteria.
• Drive the integration of automation into our ABM strategy, ensuring personalised, scalable client engagement.
• Collaborate with senior stakeholders across Marketing, BD, Digital, and Data, to embed automation into strategic initiatives.
• Ensure compliance with GDPR and other data privacy regulations, embedding best practices into all automation activities.
• Leverage client insights and behavioural data to inform campaign design, content strategy, and investment decisions.
• Build and lead a high-performing marketing automation team, while mentoring colleagues across the business on best practices.
• Stay ahead of the curve on marketing technology, AI, and automation trends—bringing forward recommendations to enhance our capabilities.

Minimum requirements

• Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B.
• Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent stakeholder engagement and influencing skills, with a track record of driving change.
• Strong project management capabilities—able to juggle multiple priorities and deliver at pace.
• Solid understanding of digital marketing, including SEO, SEM, and performance measurement.
• Experience working with offshore or distributed teams, with the ability to manage collaboration, communication, and delivery across time zones.

Preferred qualifications

• Experience embedding marketing automation into ABM and demand generation strategies.
• Familiarity with web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
• Certifications in marketing automation platforms (e.g., HubSpot, Marketo) are a plus.

About Grant Thornton UK

We’re a UK member firm of a global network of independent audit, tax and advisory firms. We value quality, inclusion and integrity, and we aim to deliver a better client experience—personal, proactive and agile.