Join to apply for the Retention Marketing Manager role at International Rescue Committee PhoenixThe International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster.BACKGROUNDOver the past 90 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster.IRC UKIRC UK is part of the IRC global network, which has its headquarters in New York and London. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster.The purpose of the roleThe Mass Market team’s mission is to inspire the UK public to financially support the IRC to help people impacted by conflict and disaster. The purpose of this role is to support the Director, Mass Markets by implementing the Retention strategy in order to generate long-term sustainable growth, cultivate a loyal and engaged donor base and maximise net revenue.Key AccountabilitiesStrategy and planning: Support the Director, Mass Markets in the development and delivery of the retention strategy and prioritiesIdentify, scope and deliver new and innovative opportunities that advance the retention strategyManage retention operational planning, including leading annual, quarterly and monthly planning sessions, defining key deliverables and ensuring all activity supports the aims of the retention strategyManage the monitoring and reporting framework to track performance against strategic objectivesIdentify and brief support requirements with internal and external partners in order to maximise activity and ensure the smooth running of back-office operationsBuild, manage and distribute a detailed marketing plan (refreshed quarterly) in line with strategic priorities and objectives, ensuring activities are co-ordinated, integrated and maximised with other Mass Market UK teams.Budget managementManage segments of the annual budgeting and quarterly reforecasting process, identifying opportunities for savings, additional investment, or budget reallocationFocus on maximising return on investment at all times, and make suggestions for contingency action as necessary to achieve budgeted income targetLead on tracking and reconciling retention income and expenditure budget lines, providing variance reporting to support the Director, Mass Markets regular financial reportingCampaign managementOversee, plan and deliver multi-channel revenue and engagement campaigns, including emergencies, ensuring all activity is designed to inspire and engage supportersOversee the design and implementation of customer journeys across all segments and products, in order to increase loyalty, average value and product holdingsLead the development and management of the mid-level portfolio, including regular communications, donor events, and identification and development of prospects into active donating advocates of the IRCOversee work to ensure it is completed to standard, on time and within budget and act as overflow support during peak times, such as emergenciesWork closely with equivalent team members in other national markets (i.e. Korea, Germany, Sweden, US) and the Mass Market support team to ensure all activity is coordinated and maximisedInsight, analysis and data managementWork closely with the Analytics team to identify and manage analytics requirements and to draw actionable insights from performance dataOversee and sign off detailed end of campaign reports, ensuring all relevant information is documented and used to inform future activityMonitor day-to-day metrics, identifying and acting on performance issues and opportunitiesLeadership and managementLine manage and develop the Retention Marketing Executive(s), ensuring performance objectives are managed throughout the year and opportunities for training, development and progression are identified and prioritisedWork closely with other team members to increase connection across Mass Markets, with the ultimate aim of developing a seamless progression for new donors and prospects into further cultivationManage day-to-day relationships with external suppliers, ensuring performance is to standard and opportunities to drive value for money from existing and new suppliers are identified, and supporting with the preparation of quarterly business reviews, as requiredPerson specificationExperienceExperience and understanding of Individual Giving and retention programmes, with a proven track record of successfully delivering revenue and engagement activities across multiple channelsExperience of line managementExperience and understanding of creative process and relationship with brand identity through different channels and audiencesExperience of operational planning and campaign managementExperience of working in a fast-paced, high performing teamSkills, Knowledge And QualificationsUnderstanding of cash and recurring revenue business modelsProven experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive campaign and programme performanceDriven and proactive with a solutions-based approachExcellent verbal and written English and the ability to produce high-quality reportsCommercially minded, with the ability to balance both long-term and short-term activity and objectivesExcellent IT skills across Microsoft Office (Word, Excel, PowerPoint and Outlook)Numerate with excellent data analysis and interpretation skills, ideally with understanding of analytical software such as PowerBIExcellent organisational skills, especially the ability to manage a complex, varied and substantial workloadStrong interpersonal skills, with the ability to influence and negotiate with stakeholders at all levelsIRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non-discrimination for all job applicants and employees, and we seek to ensure we achieve diversity in our workforce regardless of gender, race, religious beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability.Candidates must have the right to work in the UK. #J-18808-Ljbffr