About ripple⁺ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:• ripple⁺ inhalables:A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.• ripple⁺ home:A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.ripple⁺ Brand DNA:Extreme Ownership:Take full responsibility for every outcome within your control.Pursuit of Quality:How you do anything is how you do everything. Excellence is a habit.Purpose:Be here because you want to be—we are a passionate long-term-focused team.Growth Mindset:Embrace continuous learning, resilience, and adaptability to thrive.The RoleWe’re seeking an analytical, creative, structured, and proactive Digital Marketing Associate with direct-to-consumer (D2C) OR structured analytical data analysis experience to deliver and execute our digital strategy across multiple touchpoints. You’ll work closely with our Head of Performance & Digital and Founders, playing a key role in shaping customer journeys, retention, and conversion — with a strong focus on creative strategy, testing, and optimisation.This is a hands-on position where ideas are expected, and flawless execution is essential.Key ResponsibilitiesCreative & Performance Strategy (Paid Media)Develop and drive creative strategy for paid channels (Google, TikTok, Meta) in collaboration with our Head of Performance & Digital.Brief and work with the graphic and content teams to deliver engaging assets tailored to platform and audience.Coordinate A/B tests on creative and messaging for paid campaigns.Analyse and report on ad creative performance to inform future iterations.Email, SMS & Retention MarketingOwn the testing and management of pre-purchase flows: sign-up messages, welcome flow, abandoned cart/checkout, etc.Run A/B tests on flows, content, and offers; report on performance and optimise accordingly.Develop and execute retention tactics to build long-term customer loyalty.Website ExperienceCreate differentiated web experiences for different cohorts of customers.Lead A/B testing of site elements (messaging, design, functionality).Implement and optimise retention-focused features (loyalty, etc).Amazon ChannelSupport launch & execution of Amazon marketing strategy.Collaborate on Amazon campaign creative and promotional planning.Monitor and report on Amazon content and performance trends to inform adjustments.Community & Post-Purchase ExperienceWork on initiatives that improve the post-purchase journey and foster brand loyalty.Identify and execute creative opportunities to enhance customer engagement beyond the first purchase.What We’re Looking For3+ years’ digital marketing experience within a high-growth D2C business OR structured analytical data analysis experience.Strong track record in developing and executing creative strategy for digital campaigns.Solid understanding of email/SMS platforms and retention best practices.Experience optimising eCommerce sites (Shopify).Data-driven mindset with confidence in reporting, testing, and insights.Structured, detail-oriented, and able to manage multiple projects at pace.Hands-on and collaborative; thrives in a fast-moving, founder-led environment.Amazon experience (content optimisation, creative execution) is a bonus.Report IntoCo-founders & Head of Performance & Digital #J-18808-Ljbffr