Senior CRM & Retention Marketing Manager

New Today

OverviewWe're working on behalf of a growing brand to recruit a hands-on CRM and E-commerce Optimisation Manager who will take ownership of retention, lifecycle, and conversion marketing initiatives. This role is ideal for someone with strong experience in CRM, email marketing, and conversion rate optimisation, or for an ambitious E-commerce/Retention specialist looking to step up in their career.What you'll be doingThe CRM and E-commerce Optimisation Manager will lead retention and lifecycle marketing strategies, delivering high-quality campaigns that maximise value from existing customers. Key responsibilities include:Designing and executing automated email flows, segmentation, and personalised campaigns using platforms such as KlaviyoOptimising customer journeys and conversion funnels through CRO methodologies, A/B testing, and analyticsAnalysing performance data via GA4, Microsoft Clarity, and other tools to inform campaign strategyCollaborating with e-commerce, digital, and product teams to improve Average Order Value (AOV), retention, and engagementSupporting paid social and Google Ads campaigns where relevantManaging agency and supplier relationships to ensure quality and brand consistencyDriving initiatives that align with brand values and enhance the customer experienceWhat experience you'll need to applyProven experience in CRM, lifecycle marketing, and retention optimisation within a D2C or premium e-commerce brandDeep expertise in email automation platforms (Klaviyo preferred) with flows, segmentation, and personalisationStrong knowledge of CRO, testing frameworks, and analytics (GA4, Clarity)Retention-first mindset, maximiseing value from existing customersExperience with premium or technical brands, focusing on brand-building and education rather than high-volume discount campaignsExcellent stakeholder management and collaboration skillsData-driven with strong analytical skillsWhat you'll get in return for your experience£45,000 - £65,000 (dependent on experience)Hybrid working modelFlexible working arrangementsAdditional benefitsWhat's next?If this sounds like the right opportunity for you, get in touch with Dom today.Artis Recruitment provide specialist recruitment services within HR, Finance, IT, Procurement, Marketing, Customer Contact and Executive Search. By applying to this position, you acknowledge that you have read and accept our Privacy Policy: (url removed) src="(url removed)" #J-18808-Ljbffr
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Location:
Bristol, England, United Kingdom
Job Type:
FullTime

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