Gaucho Restaurants – Regional Marketing
Manager 



About Gaucho

At Gaucho, we bring contemporary,
Argentine-inspired dining to the UK, with exceptional steak, world-class wines,
and warm, attentive service at the heart of every experience. Our restaurants
capture the vibrant Gaucho energy within sophisticated, welcoming settings.
With locations across London and the UK, Gaucho continues to set the standard
for unforgettable dining.

About The Role

Working closely with the Senior Marketing
Manager, the Regional Marketing Manager will play a pivotal role in the growth
of Gaucho in the UK. As the regional marketing lead and
brand guardian for Gaucho’s eight restaurants outside London, you’ll lead the
day-to-day marketing efforts, delivering strategic and creative campaigns which
engage existing and new guests.

Acting as the key link between our regional teams and the London head
office, you will play a critical role in delivering brand growth, awareness,
and guest engagement in your market.

This is a fantastic opportunity for an engaged, inspiring, and
experienced marketer who can work independently and proactively, to drive
results.

Key Responsibilities

• Lead the marketing and brand strategies for Gaucho’s regional
  restaurants.


• Act as brand guardian, ensuring all marketing activations align
  with Gaucho’s tone, style, and vision.


• Plan and execute creative local marketing plans including events,
  and activations, whilst aligning with the group brand strategy.


• Identify, build, and manage strategic partnerships with local
  businesses and brands.


• Work closely with the local regional PR agency to generate new
  stories, secure press coverage and engage influencers.


• Monitor and analyse campaign performance impact, reporting insights
  back to the Senior Marketing Manager.


• Manage creative production including photo and video shorts, and
  brief/manage external suppliers and agencies to deliver best-in-class
  work.


• Travel regularly between the regional restaurants and to the London
  Head Office.
  
  
  
  

The Ideal Candidate

• 4-5 years’ experience in marketing, ideally within multi-site
  premium dining.


• Strong understanding of regional marketing dynamics and consumer
  behaviours across different UK cities.


• Expertise in earned, owned, and paid channels – understanding of
  the full marketing funnel and building seamless, high-impact 360°
  campaigns.


• Proven track record of planning and executing marketing campaigns,
  activations and events.


• Highly organised and proactive, with the ability to manage and
  prioritise multiple projects.


• Excellent communication skills, including strong copywriting
  ability for a variety of platforms and audiences.


• Confident relationship-builder who can engage and inspire internal
  teams and external partners.


• Comfortable with regular travel and occasional evening/weekend work
  for events.


• Creative, energetic, and passionate about restaurants and
  hospitality.