Overview

Flywire is a global payments enablement and software company delivering high-value payments across education, healthcare, travel and B2B. We have digitized payments for 3,300+ global clients across 240 countries and territories, supporting over 140 currencies. With 1000+ FlyMates across 14 offices, we continue to grow our global team.

Job Description overview: Product Marketing Manager – Education (UK & EMEA) – London (hybrid).

The Opportunity

Work for a global payments leader to accelerate go-to-market and product strategy for the Education vertical in the UK and EMEA. This role is for a results-driven marketer with a hands-on, customer-focused approach to shape how Flywire’s education solutions are positioned, launched, and adopted across two fast-growing regions.

What You’ll Do

• Create powerful positioning & messaging
  • Refine product positioning and ideal client profiles specific to the UK/EMEA education market
  • Develop compelling, persona-based messaging and campaigns that resonate with institutional stakeholders
  • Partner with Sales and regional leadership to drive adoption of these strategies
• Drive high-impact product launches
  • Collaborate with Product Management to identify and highlight impactful product updates
  • Act as the linchpin between Product, Marketing, Partnerships, and Sales to orchestrate launches
  • Package launches with engaging messaging, collateral, and regional campaigns that maximise awareness and adoption
• Empower internal teams
  • Build and maintain a robust library of enablement materials (sales decks, one-pagers, battlecards, competitive briefs, client-facing assets)
  • Deliver training, webinars, and ongoing education to ensure Sales and Client Success are equipped to tell Flywire’s education story
• Uncover market opportunities
  • Conduct research on UK/EMEA education institutions, student mobility trends, and competitive offerings
  • Be the regional expert on buyer personas, industry trends, and the competitive landscape
  • Translate insights into actionable GTM strategies and influence the product roadmap

Qualifications

What We’re Looking For

• 5+ years of B2B product marketing experience, ideally in fintech, payments, SaaS, or higher education technology
• Proven success managing and executing product launches, including cross-functional coordination
• Strong ability to craft differentiated messaging tailored to regional buyer personas
• Demonstrated success in sales enablement — creating content and programs that drive measurable revenue impact
• Experience conducting market research and competitive analysis, translating findings into actionable GTM activity
• Excellent written and verbal communication skills, with a track record of producing persuasive collateral, demos, and presentations
• Comfortable operating in a global, matrixed organisation — balancing global alignment with regional needs

Preferred Qualifications

• Experience working with higher education institutions in the UK/EMEA region
• Familiarity with Student Information Systems (SIS), ERPs, or payments platforms
• Proficiency with marketing tools and systems (Salesforce, Marketo, Gong, etc.)
• Strong analytical skills with the ability to connect marketing activity to pipeline and revenue outcomes

Why Join Us?

At Flywire, you’ll have the freedom to innovate, the scale to make a global impact, and the support of a culture that values collaboration, curiosity, and excellence. This role gives you the opportunity to shape Flywire’s education story in the UK and EMEA — helping institutions and students connect through smarter, simpler payments.

Additional Information

What We Offer:

• Competitive compensation, including Restricted Stock Units
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program
• Dynamic & Global Team
• Wellbeing Programs (Mental Health, Wellness)
• Be a meaningful part of our success — every FlyMate makes an impact
• Competitive time off including FlyBetter Days to volunteer in a cause you believe in
• Digital Disconnect Days
• Great Talent & Development Programs

Flywire is an equal opportunity employer. With over 30 nationalities across 12 offices, diversity and inclusion are core to our people agenda.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing