Product Marketing Manager – Education (UK & EMEA)

Location: London hybrid

Company Description

Are you ready to trade your job for a journey? Become a FlyMate! Flywire is a global payments enablement and software company, delivering the world’s most important and complex payments. We use our Flywire Advantage to help clients get paid and their customers pay with ease—no matter where they are in the world.

What more do we need to truly be unstoppable? Perhaps, that is you!

Who we are: Flywire is a global payments enablement and software company, founded to solve high-stakes, high-value payments in education, using modern technology.

Today, we’ve digitized payments for more than 3,300+ global clients across education, healthcare, travel & B2B, covering more than 240 countries and territories and supporting over 140 currencies. With over 1000+ global FlyMates, representing more than 40 nationalities, and in 14 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.

What you’ll do in this role is to accelerate our go-to-market and product strategy for the Education vertical in the UK and EMEA. If you’re a hands-on, customer-focused marketer with a growth mindset, this is your opportunity to shape how Flywire’s education solutions are positioned, launched, and adopted across two of our fastest-growing regions.

What You’ll Do

• Create powerful positioning & messaging
  • Refine product positioning and ideal client profiles specific to the UK/EMEA education market
  • Develop compelling, persona-based messaging and campaigns that resonate with institutional stakeholders
  • Partner with Sales and regional leadership to drive adoption of these strategies
• Drive high-impact product launches
  • Collaborate with Product Management to identify and highlight impactful product updates
  • Act as the linchpin between Product, Marketing, Partnerships, and Sales to orchestrate launches
  • Package launches with engaging messaging, collateral, and regional campaigns that maximise awareness and adoption
• Empower internal teams
  • Build and maintain a robust library of enablement materials (sales decks, one-pagers, battlecards, competitive briefs, client-facing assets)
  • Deliver training, webinars, and ongoing education to ensure Sales and Client Success are equipped to tell Flywire’s education story
• Uncover market opportunities
  • Conduct research on UK/EMEA education institutions, student mobility trends, and competitive offerings
  • Be the regional expert on buyer personas, industry trends, and the competitive landscape
  • Translate insights into actionable GTM strategies and influence the product roadmap

What We’re Looking For

• 5+ years of B2B product marketing experience, ideally in fintech, payments, SaaS, or higher education technology
• Proven success managing and executing product launches, including cross-functional coordination
• Strong ability to craft differentiated messaging tailored to regional buyer personas
• Demonstrated success in sales enablement — creating content and programs that drive measurable revenue impact
• Experience conducting market research and competitive analysis, translating findings into actionable GTM activity
• Excellent written and verbal communication skills, with a track record of producing persuasive collateral, demos, and presentations
• Comfortable operating in a global, matrixed organisation — balancing global alignment with regional needs

Preferred Qualifications

• Experience working with higher education institutions in the UK/EMEA region
• Familiarity with Student Information Systems (SIS), ERPs, or payments platforms
• Proficiency with marketing tools and systems (Salesforce, Marketo, Gong, etc.)
• Strong analytical skills with the ability to connect marketing activity to pipeline and revenue outcomes

Why Join Us?

At Flywire, you’ll have the freedom to innovate, the scale to make a global impact, and the support of a culture that values collaboration, curiosity, and excellence. This role gives you the opportunity to shape Flywire’s education story in the UK and EMEA — helping institutions and students connect through smarter, simpler payments.

What We Offer

• Competitive compensation, including Restricted Stock Units
• Employee Stock Purchase Plan (ESPP)
• Flying Start - Our immersive Global Induction Program
• Work with brilliant people that will keep you on your toes
• Dynamic & Global Team (we have been collaborating virtually for years!)
• Wellbeing Programs (Mental Health, Wellness) with Global FlyMates
• Be a meaningful part in our success - every FlyMate makes an impact
• Competitive time off including FlyBetter Days to volunteer in a cause you believe in
• Digital Disconnect Days
• Great Talent & Development Programs

Submit today and get started!

We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for any questions.

Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.

#LI-Remote

#LI-Hybrid