Responsibilities

• Define longer‑term marketing objectives and strategy, develop and execute go‑to‑market plans for new games and live services.
• Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
• Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
• Lead the cross‑functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
• Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
• Work with the Creative team on marketing asset development.
• Collaborate with Analytics to build accountability (targets, experiments).
• Produce campaign post‑mortems to highlight insights for Growth & Studio team.
• Partner with finance and operations on budget management for brand programs.
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
• Work in partnership with 1st Party and ASO to test and implement improvements across app stores.

Interview Process

• After reviewing your candidacy, we’ll invite you for the online interview via MS Teams with one of our Talent Acquisition Specialists.
• There will be a second interview with one of our Project Managers.
• For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position.
• At the end of our journey – hopefully you will receive an offer and become our new Keywordian!

Qualifications

• Bachelor’s Degree or equivalent in business or related field.
• At least 10+ years of experience in mobile marketing, product marketing, or brand marketing.
• At least 5+ years of experience in the gaming industry (ideally in mobile gaming).
• You have already worked on world‑class IPs such as Star Wars , Game of Thrones®, Marvel®, Transformers®, Pokémon or Dragon Ball®. All brands listed are trademarks or registered trademarks of their respective owners.
• Analytical marketer who can translate data into actionable insights.
• Experience managing a cross‑functional team in a large organization.
• Integrated Marketing experience including paid, owned, and organic channels.
• Strong project management skills.

Company Overview

Since 1998, we’ve been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. We are always there to lend a hand to video game developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally – Player Engagement – which is one of the fastest‑growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. Join us in our mission to build engaging player communities and offer outstanding experiences!

Benefits & Contract

Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for Core IP Games, part of a global leader in game development & publishing, and is contracted via Keywords Studios.

The position is open in multiple locations, UK among them, and involves hours that partially shift to align more closely with US business hours.