Company Overview

BlueOptima is on a mission to maximise the economic and social value that software engineering organisations can deliver. Our vision is to become the global reference for the optimisation of Software Engineer performance. We are a global organisation headquartered in London with additional offices in India, Mexico and the US. We employ 120 individuals from over 20 countries.

Location & Department

London, United Kingdom
Marketing Department

Job Description

We are seeking an experienced Marketing professional to run a transformative user acquisition and retention process. Working closely with Revenue and Product teams, you will bring market insights to refine product and sales strategy, deliver compelling messaging that differentiates us from competitors, and execute multi‑channel campaigns to educate customers on new products while increasing product usage.

Roles & Responsibilities

• User Content Messaging: Craft compelling product positioning and messaging that resonates with our customers and effectively communicates value propositions.
• Go‑to‑Market Strategy: Collaborate across product, sales, marketing, and other teams to develop and execute go‑to‑market strategies for new product launches and feature releases, creating marketing plans and revenue enablement materials tailored to each audience.
• Marketing Collateral: Coordinate with the wider marketing team to develop revenue enablement tools and resources such as brochures, datasheets, presentations, website content, sales guides, battlecards, and FAQs.
• Customer Success: Collaborate with Customer Success, Product, and RevOps teams to gather customer feedback, success stories, and testimonials, leveraging insights to refine product messaging and identify upsell/cross‑sell opportunities.
• Metrics & Reporting: Define KPIs and track marketing campaign effectiveness, product adoption, and customer usage and retention, providing regular reports and insights to the management team.
• Contribution: Share learnings and ideation to evolve our wider brand strategy and initiatives.

Qualifications

• 4+ years of experience in a Marketing role within the SaaS enterprise software space.
• Experience building relationships across organisations and creating a collaborative environment with multiple stakeholders.
• Excellent copywriting, with ability to translate complex ideas into simple and engaging messages.
• Demonstrable track record of executing end‑to‑end marketing campaigns, ideally with user growth focus.
• Demonstrated ability to develop impactful marketing collateral and content tailored to our customers, including product materials, case studies, blog posts, whitepapers, webinars, etc.
• Familiarity with sales enablement and working closely with sales teams and customer success to drive product adoption.
• Results‑oriented mindset focused on driving revenue growth and achieving business objectives.
• Strong analytical skills, accustomed to using data and insights to make decisions.
• Data‑driven, passionate about software products and technology.

Desirable

• Experience with growth experiments.
• Managing GTM strategies across different products in different lifecycle stages.
• Experience or interest in programming.

Additional Information

At BlueOptima, we focus on building your skills and competencies to enable you to progress in your career. Using a clearly defined career framework, with objective goals and metrics, you will have full control over your future success. Next steps for this role could include Senior Product Marketer, Customer Marketing, Growth Marketing, or Content Marketing.

Benefits

• 32 days of holidays (including bank holidays)
• Annual Leave Purchase – up to 5 days
• Work‑from‑Home Equipment allowance
• Flexible Work‑from‑Home – 2 days remote a week
• Flexible Work‑from‑Long Distance – 4 weeks a year
• 12 Weeks Paid Maternity and Paternity Leave
• Pet‑friendly office
• Sponsored Learning Opportunities
• Cycle2Work scheme
• Team Socials

Salary

£51,000 – £60,000 per annum, dependent upon experience.