Overview

1 week ago – Be among the first 25 applicants.

Carta connects founders, investors, and limited partners through world‑class software, purpose‑built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform provides the foundation for building, investing and scaling with confidence.

The Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management. The solution enhances the strategic impact for fund CFOs and positions Carta as a driving force in private‑market infrastructure.

Responsibilities

• Bridge the gap between product development and market adoption by crafting compelling product narratives that resonate with key customer segments.
• Support the marketing team in creating and executing campaigns that drive pipeline growth, brand awareness and revenue targets.
• Collaborate with sales, product, and regional teams to ensure alignment and consistency across all messaging and go‑to‑market initiatives.
• Develop robust go‑to‑market strategies for new product launches, ensuring successful adoption and market penetration.
• Analyze campaign performance and customer feedback to optimize tactics and inform product improvements.
• Equip internal teams with the tools and knowledge needed to effectively promote and support the product.
• Foster cross‑functional communication so that both the value proposition and brand promise are clearly understood and delivered at every touchpoint.
• Establish Carta’s fund admin software and services as a trusted offering for institutional investors and private funds in Europe.

Team you’ll work with

You'll join the London‑based marketing team that grows the Carta brand across Europe. The team is small but active, supporting a range of stakeholders across the business. You will report into the UK business unit while working closely with the US marketing team on global campaigns and benefiting from support on paid campaigns, design, content and web projects.

About you

• 3+ years of experience in product marketing, with exposure to broader marketing functions.
• Preferably SaaS fintech experience and/or product marketing experience at companies that served venture capital or private equity audiences.
• Demonstrated experience in demand generation and/or brand marketing, ideally in a B2B context.
• A collaborative, adaptable approach suited to fast‑paced, ever‑evolving environments.
• Curiosity and tenacity to quickly become a product and domain expert.
• Ability to influence individuals across the business, from senior leadership to sales representatives.
• Excellent communication skills. You’ll need to collaborate effectively with diverse teams and stakeholders to drive progress and deliver results cross‑functionally.

Disclosures

• We are an equal‑opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Carta uses E‑Verify in the United States for employment authorization. See the E‑Verify and Department of Justice websites for more details.
• For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
• Please note that all official communications from us will come from an @carta.com or @carta‑external.com domain. Report any contact from unapproved domains to security@carta.com.

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