We're putting together a talented team to build the #1 training platform for Runners. We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon.

We're growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we've built & now in 2025 we have just been acquired by Strava!

Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We're growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join

Job Description

We're hiring a Performance Marketing Manager (Search & App Growth) to support paid acquisition across Google Ads, Universal App Campaigns (UAC), Apple Search Ads, Microsoft Ads, and YouTube. You'll support all things search and app campaign optimisation, with responsibility for scaling spend efficiently against strict CAC and LTV goals.

This role is perfect for someone who thrives on testing, optimisation, and driving measurable results from performance channels. You'll shape the roadmap, build best-in-class campaign structures, and work closely with creative, product and analytics teams to maximise impact.

• Support of paid search & app growth platforms (Google Search, UAC, Apple Search Ads, Microsoft Ads, YouTube)
• Build and manage a rigorous testing framework across keywords, copy, targeting, creatives, and bidding strategies
• Partner with creative teams to brief and optimise creative assets for UAC & YouTube
• Monitor campaign performance daily/weekly, optimising against CAC, ROAS, and LTV goals
• Troubleshoot tracking, attribution, and signal issues (Appsflyer, S2S integrations, SKAN)
• Evolve measurement frameworks to validate incremental impact across channels
• Report on performance and share learnings with the wider business

Requirements

What You'll Bring To The Team

• 3-5 years of hands-on experience running Google Ads, UAC, and/or Apple Search Ads for a mobile app or subscription-based business
• Proven success managing seven-figure annual budgets efficiently at scale
• Deep understanding of paid search mechanics (keywords, match types, bidding, automation)
• Familiarity with the nuances of iOS and Android app campaigns (including Web2App and SKAN)
• Experience with YouTube campaigns for performance
• Proficiency with AppsFlyer (or another MMP)
• Strong analytical mindset, with focus on CAC, ROAS, LTV, and subscriber growth
• Comfortable working in a fast-paced, high-growth environment

Bonus Points

• Dig into search queries, ad copy tests, and keyword expansion
• Enjoy seeing incremental optimisations compound into big performance wins
• Love experimenting with campaign setups, creative assets, and automation strategies
• Use data to refine strategy and uncover new growth opportunities
• Have experience collaborating with product, creative, and data science teams to solve tough challenges

Benefits

We're offering a salary of £50,000-£65,000 per year, depending on experience, plus participation in Strava's long-term incentive (stock) programs.

• Flexible working - we typically spend 2/3 days a week together in our Vauxhall office
• 25 days holiday, plus bank holidays (which you can take whenever suits you)
• Runna subscriptions for you and 5 of your friends
• Strava membership!
• Headspace membership
• Money every year to spend on gear, events and the gym!
• We'll give you a voucher to spend on our website so you can buy yourself new Runna kit (and will renew this every year on your work anniversary)
• Private health insurance with Bupa and workplace pension scheme
• Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress
• Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process

Interview Process

Our aim is to keep the interview process as straightforward and enjoyable as possible, and will consist of the following stages:

• Screening call with Jake, Talent Associate (25 minutes video call)
• Intro call with Sobaan, Performance Marketing Manager (25 minutes video call)
• Take Home Task
• Task Follow-up and Technical Interview with Laura, Head of Performance Marketing, and Sobaan (50 minutes video call)
• Office visit (in-person chat with Miranda, Head of Growth and the rest of the team)

Please let us know if there's anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

Please apply through this link (this will take you to our Workable career hub). Please note, we are unable to accept any applications outside of Workable. If you have any questions regarding the status of your application, please email careers@runna.com