New Build Marketing Executive

New Yesterday

OverviewBarchester Healthcare is one of the UK's market leading healthcare providers, the second largest in the UK with over 250 care homes and hospitals. They have a successful new builds programme with 10 new build homes being built and opened every year for the next three years, and they are rapidly expanding. This role as a New Build Marketing Executive is a rare opportunity to join their marketing team and contribute to the successful delivery of marketing for new home openings.Main dutiesAs the New Build Marketing Exec, you will manage processes that underpin the successful delivery of marketing for Barchester's new home openings to drive commercial performance. This includes naming the home, artwork creation, offline campaign implementation, and the opening event. You will also contribute to budget control and reporting, and deliver clear, on-brand collateral for homes to use appropriately.Job responsibilitiesHybrid working with regular travel to our London office and frequent visits to new build homes across the UK. You will meet on-site teams and tour our new homes.Responsibilities include:Manage processes for marketing new home openings to drive commercial performance, including naming, artwork, offline campaigns, and opening eventsAssist with budget control and reporting; produce on-brand collateral for homesEnsure systems support a smooth customer journey; set up call tracking and liaise with digital teams for digital elementsLiaise with media, creative, and print agencies to ensure timely delivery and on-brand messagingConduct competitor analyses for each new home and present key findingsCollaborate with Marketing team members to deliver Digital, PR, and CX elements on timeSource and manage appropriate names for new homes and obtain internal and local authority approvalsCoordinate with signage contractors for temporary and permanent signage; ensure local marketing tools (collateral, web-to-print) are availableSupport grand opening event preparation and delivery (badges, goody bags, running order, on-site help)About usBarchester Healthcare is dedicated to being a leading healthcare provider in the UK, with a growing portfolio of care homes and hospitals and an active new builds programme.Rewards package£35,000 per annum25 days holiday plus bank holidaysLife coverDiscounts at major brands and supermarketsAccess to medical specialists for second opinionsConfidential and free access to counselling and legal servicesQualificationsAdministration experience; ability to work concurrently on multiple projects to meet deadlinesStrong organizational and prioritization skills; excellent written and verbal communicationProficiency in Outlook, Word, PowerPoint, and ExcelSelf-starter with proactive, can-do attitudeUK driving licenceDisclosureThis post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975; a submission for Disclosure to the Disclosure and Barring Service (formerly CRB) will be required to check for any previous convictions. #J-18808-Ljbffr
Location:
Basingstoke, England, United Kingdom
Job Type:
FullTime

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