Overview
Location: UK - Bristol or Oxford (Hybrid - minimum 3 days a week in the office). Full time / Permanent. Reports to: Head of Marketing, Europe. Salary: £40,000 per annum.
Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It’s about people, planet, and passion.
The Marketing Manager UK & Ireland will be responsible for leading our marketing strategy across a portfolio of 28,000 beds, driving brand presence and leasing performance. You’ll create strategies built around leasing performance, market insights, and student demand — collaborating with specialised marketing functions across digital, social media, mobilisation, website, and international marketing to deliver integrated, innovative marketing activity. You’ll recruit, coach, and mentor two Marketing Specialists while working closely with Operational Teams and Regional Leasing Teams to ensure alignment between marketing and leasing strategies, sharing insights, and driving best practice. You’ll have the chance to build a creative and high-performing team environment, encouraging new ideas and fresh approaches to stand out in a competitive market. This is a hands-on commercial role requiring a self-starter attitude, comfort across multiple time zones and stakeholders, and a passion for new projects and growth.
Responsibilities
Strategy & Leadership
Develop and execute a comprehensive UK & Ireland marketing strategy aligned with leasing velocity targets and regional business goals.
Oversee and direct the creation and rollout of campaigns, ensuring the Marketing Specialists deliver activity in line with strategic objectives.
Manage the annual UK & Ireland marketing budget, in coordination with the Head of Marketing Europe, Sales and Leasing Manager and Head of Digital Acquisition.
Lead, mentor, and develop a high-performing regional marketing team, creating a collaborative, creative environment that balances BAU activity with strategic campaign delivery.
Drive innovative, outside-the-box marketing approaches to differentiate Yugo within the PBSA sector.
Collaboration & Stakeholder Management
Work hand-in-hand with Regional Leasing Teams, ensuring campaigns rolled out by the Marketing Specialists directly support leasing strategies and student acquisition targets.
Provide guidance to Area Managers and site teams to support them in delivering successful local initiatives where required.
Liaise with our digital agency, sharing local insights and supporting alignment between regional strategy and digital execution.
Collaborate closely with central marketing departments including Digital Marketing, Social Media, Mobilisation Marketing, International Marketing, and Website teams to ensure consistency and alignment on key workstreams.
Proactively report local marketing campaign performance and provide recommendations to internal stakeholders, consolidating insights from your team into strategic reporting.
Campaigns & Execution
Lead the Marketing Specialists in the delivery of multi-channel campaigns, including digital listings, print materials, out-of-home campaigns, activations & events, and micro-influencer activity.
Ensure the team maintains content across CMS systems (CoreMedia) and third-party listings.
Shape data-driven campaign strategy reflecting market insights, student behaviours, and competitive trends, with execution led by the team.
Support portfolio-wide initiatives for the UK & Ireland, including rebooker, acquisition, and review campaigns.
Analysis & Optimisation
Monitor leasing performance to adjust marketing strategy as needed for maximum effectiveness.
Use analytics tools to track, evaluate, and communicate marketing performance, ROI, and campaign effectiveness at a regional level.
Guide the Marketing Specialists in tracking and reporting campaign performance, consolidating insights into strategic recommendations for stakeholders.
What else?
This job description serves as a guideline. The list of responsibilities is not exhaustive, and other requests commensurate with the role may be made from time to time. This is a hands-on commercial role.
Qualifications
Essential
Marketing or Communications degree or equivalent professional qualification.
Experience working in a B2C business.
Ability to manage a team of direct reports, including development, coaching, and performance management.
Experience in stakeholder engagement, including presenting strategy and performance.
Excellent written and spoken English.
Strong understanding of digital marketing channels, including social media, SEO, email marketing, and content marketing.
Excellent analytical skills with experience using analytics tools to measure and optimise campaign performance.
Strong project management skills with the ability to balance multiple priorities.
Exceptional communication and interpersonal skills with the ability to work effectively with global teams and stakeholders.
Ability to maintain strong working relationships with all stakeholders (teammates, students, owners, etc.).
Attention to detail, resourcefulness, and a proactive, can-do attitude.
Ability and willingness to travel regionally.
Desirable
Experience managing marketing budgets.
Previous experience in a PBSA sector role.
Previous experience marketing to a Gen Z audience.
The Yugo team is a force for good, with a mission to deliver an extraordinary living experience that supports the transition to and from student life.
Salary range: GBP £40,000.00/Yr. Minimum and maximum are £40,000.00/Yr.
Additional
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Hospitality
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