Digital Marketing Manager

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Digital Marketing Manager | Hospitality/ Restaurant/ Pub Group 12 Month FTC/ London / Hybrid £45-50k + Benefits Only two office days and week. Role also comes with a travel card. Zones 1 to 5, Monday to Friday! Zachary Daniels are proud to be partnering with a much-loved hospitality brand to recruit a

Digital Marketing Manager (Maternity Cover) . This is a fantastic opportunity to join a business with huge heritage, a loyal customer base, and a reputation for doing things differently. In this role, you'll take ownership of

digital strategy across CRM, paid media and loyalty programmes , leading a small team and working closely with the wider marketing function to deliver engaging, sales-driving campaigns. The Role: As Digital Marketing Manager, you will: Lead the

CRM strategy

across pubs and hotels, developing campaigns that are personalised, relevant and effective. Manage the relationship with

Acteol , ensuring the platform is optimised and delivering maximum value. Support the roll out and day-to-day management of the

loyalty programme

and

membership scheme , creating and monitoring customer communications. Set up, test and maintain automated CRM journeys including welcome, pre- and post-stay, birthdays, reviews and more. Lead the

Paid Advertising team

across social, search, display and maps, ensuring all campaigns are on brand, optimised and deliver ROI. Support and train Area Sales & Marketing Co-ordinators and pub teams in digital best practice. Analyse reporting to shape strategy, measure performance and drive continuous improvement. About you: 4+ years' experience in a digital marketing role. Strong knowledge of CRM, digital advertising and analytics. Experience managing direct reports. Proficiency in Google Ads and Meta for Business. A track record of making

data-driven decisions

and optimising campaign performance. Excellent copywriting and communication skills. Experience in loyalty programmes and/or hospitality marketing would be a real advantage. Why join? This is a business with genuine

heritage, personality and pride . They value

respect, empowerment, quality service and individuality

- and they're not afraid to do things differently. As Digital Marketing Manager, you'll have the freedom to make an impact, lead strategy, and bring innovative ideas to life. If you're a

self-starter with a passion for digital and hospitality , this is an outstanding chance to take the next step in your career. Please apply today! BBH34276

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Location:
United Kingdom
Job Type:
FullTime
Category:
Marketing