Responsibilities

Utilise the CRM system to ensure potential and new leads are accurately processed and that the customer database is maintained. Maintain the relevant databases, whilst ensuring that all leads are triaged correctly within the business. Manage and maintain Lead generation platforms for marketing campaign delivery and management. Work with the marketing team to develop a full range of marketing collateral. Plan, manage and deliver omni-channel campaigns to the target market Researching the industry and technology trends that drive digital performance Writing engaging and informative blog content and press releases Creating relationships with local associations, exhibition and press organisations Booking and managing industry events and exhibitions Sourcing advertising opportunities & liaising with industry publications Help, write and distribute press releases liaising with media stakeholders Creating enticing website content, with fresh ideas being explored Creating forward-thinking campaigns and monitoring and evaluating their performance Reaching out to happy customers for testimonials & reviews Working closely with the design team on an array of projects Organising and attending trade shows Writing and proof-reading copy for print and digital material Running social media campaigns, creating engaging content and scheduling posts Being actively involved in SEO efforts & helping manage our Google Ads account Monitor progress of campaigns and report on performance Collaborate on ABM and prospecting strategies Work with the sales and marketing team to maintain accurate and up-to-date data Generate high-quality website traffic and drive digital conversions Bring new, exciting & creative ideas to the table Ensure the brands are continually unified and improved To achieve agreed service outcomes and outputs, and personal appraisal targets, as agreed by the line manager. To be committed to Vigo's core values of People, Teamwork, Innovation, Quality, Excellence and Customer focus and to demonstrate this commitment in the way they carry out their duties. Ensure all the services within the area(s) of responsibility are provided in accordance with Vigo's commitment to high quality service provision to users. Ensure that duties are undertaken with due regard and compliance with the Data Protection Act and other legislation. Carry out duties and responsibilities in accordance with Vigo's Health and Safety Policy and relevant Health and Safety legislation. At all times be committed to the principles of equality for all and dignity at work

Qualifications

At least 3 years + previous experience in a marketing executive or assistant role Self-motivated and a positive can-do attitude Good teamwork skills Strong written and communication skills Great organisation, time-management and planning skills Knowledge and experience with SEO and PPC Social media awareness, interest and knowledge Ability to report on the effectiveness of campaigns Great data management Good research and presentation skills Strong attention to detail and willingness to get stuck in Desirable: Relevant industry knowledge BSc/BA in marketing, business or relevant discipline. Experience using marketing software/tools such as Analytics, Google Ads, HubSpot, CRM Knowledge of SaaS ERP or business IT systems

About Klipboard At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work. Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade - wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients including wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively. You may also have seen from our recent posts that we are excited to begin sharing our new company name - Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work. To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV's from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes. #J-18808-Ljbffr