OverviewJoin to apply for the Marketing Manager (Fitness & Outdoor) role at GARMIN (EUROPE) LIMITED.This role is for an autonomous, driven marketer with strong sports (Running, Outdoor Rec / Adventure, Cycling) experience looking to make their mark in a global brand. You will strategize and deliver marketing outputs including world class events, athlete and ambassador sponsorships, and collaborations with retailers to support Garmin’s product launches and campaigns. You will take ownership of projects with autonomy to deliver agreed plans, ensuring brand consistency, compliance and quality while driving measurable ROI. You will act as the internal advocate for your segment(s), maintaining excellent product knowledge and driving excitement and engagement.ResponsibilitiesDevelop, deliver and evaluate strategic marketing plans for product launches and campaignsAct as the internal client for your assigned segments, briefing and collaborating with internal marketing teams (Social, PR, Paid Media, Events, Visual Merchandising, E‑Commerce, Design, etc.) and other stakeholders to ensure plans align to segment and business goalsWork with key retailers to drive excitement for products and brand and build marketing plans which drive Garmin awareness, consideration, and salesPlan and deliver sponsorship activities through relationship management, communications and project managementSupport the brief and management of brand events and expos for your segments and optimise the events calendar to drive goalsManage localisation of global campaign material, ensure assets are delivered on time and compliantGuard Garmin brand guidelines and ensure local assets and communications are consistent across channelsBrief third parties where necessary (production teams, agencies, etc.)Maintain knowledge of relevant segments (competitors, insights, industry standards & trends)Act as internal advocate for segments, maintaining product and market knowledge and driving engagementExperience and EducationMust have genuine passion or experience in two or more of the following markets: Running, Cycling, Outdoor Rec / Adventure (Golf experience advantageous but not essential)Qualification in Marketing or Communications; experience in sports or brand marketing for a relevant brand, retailer or agencyStrong working knowledge of all marketing channelsTechnical RequirementsExcellent verbal and written communication skillsProactive, reliable, responsible and accurate with attention to detailSelf-motivated with a positive and professional approachResilient with the ability to cope under pressureCapable of working autonomously and multitasking in a high-pressure environmentExcellent interpersonal and relationship development skillsFlexible, hands-on approach to businessExperience managing budgets and reporting on ROIPassion, integrity, and positive energy; ability to keep information confidentialRole includes some evening and weekend workRole requires UK and Ireland travelBenefitsPrivate Medical & Dental InsuranceCompetitive annual leave, including birthday and work anniversary daysAnnual Wellness BonusLife insurance, Income Protection and Critical Illness CoverEmployee Discount SchemeEmployee Share Purchase ProgrammePension SchemeDiscretionary Hybrid Working Model (2 days from home per week after probation)Cycle to Work SchemeSocial events and a relaxed and friendly culture where you and your career matter #J-18808-Ljbffr