OverviewGARMIN (EUROPE) LIMITED provided pay range. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeDirect message the job poster from GARMIN (EUROPE) LIMITEDRoleThis role is for an autonomous, driven marketer with strong sports (Running, Outdoor Rec / Adventure, Cycling) experience looking to make their mark in a global brand.As one of Garmin’s Segment Marketing Managers, you’ll be on hand to strategize and deliver marketing outputs including world class events, athlete and ambassador sponsorships, and collaborations with some of the UK’s largest retailers to support Garmin’s product launches and campaigns.You’ll take ownership of projects and will have autonomy to deliver agreed plans, ensuring brand consistency, compliance and quality at all times whilst driving measurable ROI.You will act as the internal advocate for your segment(s), maintaining excellent product knowledge and driving excitement and engagement. The perfect candidate will be capable of building and executing effective marketing plans to engage local audiences, whilst retaining the global brand identity.Key Duties and ResponsibilitiesDevelop, deliver and evaluate strategic marketing plans for product launches and campaignsAct as the internal client for your assigned segments, briefing and collaborating with our internal marketing teams (Social, PR, Paid Media, Events, Visual Merchandising, E-Commerce, Design etc.) and other key stakeholders on relevant product launches, campaigns and activations to ensure all plans align to segment and business goalsWork with our key retailers to drive excitement for our products and brand and build effective marketing plans which drive Garmin awareness, consideration, and salesPlan and deliver effective sponsorship activities through good relationship management, communications and project managementSupport the briefing and management of brand events and expos for your segments and optimise the events calendar to drive segment and business goalsManage the localisation of global campaign material, ensure all assets are delivered on time and are compliantAct as the guardian of the Garmin brand by ensuring that all local assets & communications adhere to Garmin brand guidelines and are consistent across channelsBrief 3rd parties where necessary (production teams, agencies, etc.)Maintain an extensive level of professional knowledge of relevant segment(s) (inc. competitors, cultural insights, industry standards & trends, etc.)Act as the internal advocate for your segment(s), maintaining excellent product and market knowledge and driving excitement and engagementExperience and EducationMust have a genuine passion or experience working in two or more of the following markets: Running, Cycling, Outdoor Rec / Adventure (Golf experience would also be advantageous, but is not essential for the role)Recognisable qualification in Marketing or Communications, experience in sports or brand marketing for a relevant brand, retailer or agencyMust possess a strong working knowledge of all marketing channelsTechnical RequirementsMust possess excellent verbal and written communication skillsBe proactive, reliable, responsible and accurate with an attention to detailSelf-motivated with a positive and professional approachResilient with the ability to cope under pressureCapable of working autonomously and multitasking in a high-pressure environmentExcellent interpersonal and relationship development skillsFlexible, hands-on approach to businessExperience managing budgets and reporting on ROIMust have passion, integrity, and display positive energyMust possess the ability to keep information confidentialThe role includes some evening and weekend workThe role requires UK and Ireland travelBenefitsPrivate Medical & Dental InsuranceCompetitive annual leave, including birthday and work anniversary daysAnnual Wellness BonusLife insurance, Income Protection and Critical Illness CoverEmployee Discount SchemeEmployee Share Purchase ProgrammePension SchemeDiscretionary Hybrid Working Model (2 days from home per week after probation)Cycle to Work SchemeSocial events and a relaxed and friendly culture where you and your career matterSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and ManagementIndustries: Consumer ServicesHere at Garmin, we love what we do - fueling people’s passions by creating superior products for sports, outdoor recreation, marine and automotive that are an essential part of our customers’ lives. Our customers are passionate about our products. And so are we.When you work at Garmin, adventure doesn’t have to wait for the weekend. Here you can put your love for an active lifestyle into action. From test runs to training rides, there are so many ways to use our products and follow your passions every day.We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr