Brief Overview

This is an opening to join in-house marketing team of a superlative lifestyle & consumer brand, which is a true success story & their growth over the past few years has been nothing short of phenomenal.

The environment, office space & culture are second to none & they are pioneers and innovators in their fields of property, lifestyle, sports & leisure. You will be hard pushed to find a company that consistently offers clear career growth & development with most of their senior marketers starting in junior roles, which is a testament to the care & attention attached to employee welfare.

The role

You will be working with a stylish & innovative market leading brand which has links to the property & lifestyle sector and has taken the UK & overseas markets by storm. The company is driven by its creative & marketing, and employs some very talented creatives & marketers, and you will work closely with all, to ensure that all messaging and communications is in line with the brands’ look, feel and tone of voice.

In this role, you’ll work closely with the wider marketing team, with a key focus on delivering key journeys for new & existing customers – optimising strategies through personalisation, automation, and retention activities. The campaigns are cutting edge & emotive and you’ll help create & deliver communications via their key platforms – email, WhatsApp & SMS and in-building assets for their wide audience segments.

Another key element will be to support with all stages of their CRM process including building email campaigns using Dotdigital, Marketing Cloud & Salesforce to define actions relating to campaigns, setting up the audiences, as well as carrying out relevant testing and scheduling. You will also get involved in the analysis of customer data & behaviour to obtain actionable insights and inform CRM initiatives.

What we’re after

It’s a supportive team & they are renowned for developing & promoting from within, so there are masses of room for career progression, as well as the opportunity to learn from some great people. It is also worth noting that the company is non-hierarchical and not afraid to promote and develop from within; most of their senior marketers started in junior roles which is also a testament to their success & stability.

Attitude & temperament is key in this role & you’ll need an enquiring & positive mindset. The brand has made a deep impact on the market, since it has been superbly positioned & marketed. For this reason, you will need a sound understanding of how to make the best use of creativity, social & digital technology, and email channels to deliver communications that provide the most value to this brand.

The essential bit is that you’ll need 1-2 years’ experience in a marketing or agency environment, and it may suit a marketing grad with a year out. You’ll need to demonstrate sound knowledge of CRM software platforms such as Salesforce, Dotdigital & Marketing Cloud. A solid background in email, data & communications is also vital & an appreciation of how the different marketing channels link together is equally handy.

What’s on offer

You’ll be in an office space which would push some of the most desirable hotels & it’s totally geared towards helping people get the best from their careers, and you’ll be mixing with a sublime group of marketers.

Their principal commitment to its people is to inspire and empower, and it’s something the business is deeply passionate about. Their nurturing environment encourages colleagues to develop, perform and excel at what they do and provide plenty of opportunities for career progression. The salary is between £26 – £30,000, plus a raft of benefits, including a free on-site restaurant to make your working life balanced & a tad easier. The role also has clear guidance on how you can grow & prosper in the medium & long term.