OverviewAwaze Manchester, United Kingdom. We’re looking for a driven and creative Senior CRM Marketing Executive to join our team and help grow cottages.com – the UK’s leading holiday cottage brand, and Hoseasons, the leading UK provider of self-catering holiday accommodation.This is an opportunity to work at the heart of a well-known travel business, shaping campaigns that inspire millions of guests each year.The RoleThe Senior CRM Marketing Executive is responsible for delivering data-driven, automated marketing campaigns using Salesforce Marketing Cloud and Data Cloud to drive customer engagement and support the growth of cottages.com.What you’ll be doingOwn and manage the end-to-end marketing journey for cottages.com, from planning to execution and performance analysis.Use Salesforce Marketing Cloud and Data Cloud to deliver data-driven, automated marketing campaigns.Build and manage targeted email campaigns and multi-step customer journeys across key B2C segments.Build and manage APP Push campaigns; including linking with our technology partners.Monitor and report on campaign performance, providing actionable insights and recommendations.Continuously optimise marketing activity based on data, customer behaviour, and business goals.Collaborate with internal teams to ensure brand consistency and alignment with wider marketing strategy.Further develop Salesforce skills to leverage embedded components such as SMS, What’s App and Sprout Social among others.Work closely with the wider Marketing team to integrate campaigns across all channels to deliver the best marketing experience and offers to customers.Key skills / RequirementsAt least 2 years B2C Marketing ExperienceSalesforce Marketing Cloud Experience; will consider other automated email platformsExperience of working within leisure/travel or retail is a benefitProficiency with Microsoft Office (Teams, SharePoint; Word, PowerPoint, Excel). Photoshop skills are usefulWhat we offerCompetitive salary and benefits; travel discounts; flexible hours and hybrid workingOpportunity to join a team of genuine, passionate peopleFreedom to choose the best way of working; cross-functional collaboration to develop skills beyond core roleAn integral role in a growth-focused teamAdditional informationWe are committed to equal opportunities and a diverse, inclusive workplace. #J-18808-Ljbffr