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Overview

Marketing Communications Manager responsible for leading omnichannel and integrated marketing strategies, building campaigns with a customer-centric approach to optimize results, and managing end-to-end communications and events that support business objectives.

Responsibilities

• Partner with stakeholders across the organization to build campaigns and programs that include omnichannel and integrated marketing strategies, customer-centric while optimizing desired results
• Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders
• Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking
• Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and optimized for results
• Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, track budget
• Draft press releases, manage media lists, distribute releases, pitch media, report results, deliver media training/coaching
• Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software
• Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, make recommendations on participation such as speaking and sponsorship opportunities, oversee end-to-end tradeshow process from tradeshow selection through leads
• Create and optimize event packages so they are easily activated on-site (events may include table-top shows, symposiums, etc.)
• Drive the overall webinar experience, including consulting on best practices for engagement
• Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations
• Develop reports which showcase data, outcomes, and recommendations for marketing communication channels clearly and concisely to ensure campaign effectiveness

Qualifications / Expertise

• Up to 20% travel requirement (domestic & international)
• Bachelor’s or Master’s degree in marketing, communications or similar concentration
• Minimum of 5-7 years of related work experience in marketing
• Experience in an international and matrixed organization, ideally with cross-cultural teams
• Working knowledge of CRM systems (Microsoft Dynamics a plus)
• Knowledge of Power BI and SAP preferred
• Life sciences industry experience is desirable
• Strong project management skills

Benefits

• Compensation: $110k - $125k annually
• Comprehensive Bonus Structure
• Remote position
• Competitive total rewards package including health, financial, and education benefits
• Contribute to improving the human living condition
• Direct impact on business