Marketing Communications Manager

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Marketing Communications Manager at Eppendorf Overview Join to apply for the Marketing Communications Manager role at Eppendorf. Responsibilities
Partner with stakeholders across the organization to build campaigns and programs that include omnichannel and integrated marketing strategies, which are customer-centric while optimizing desired results. Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders. Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking. Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and optimized for results. Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, and track budget. Draft press releases, manage media lists, distribute releases, pitch media, report results, and deliver media training/coaching. Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software. Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, and oversee end-to-end tradeshow processes from selection through leads; advise on participation such as speaking and sponsorship opportunities. Create and optimize event packages so they are easily activated on-site (events may include table-top shows, symposiums, etc.). Drive the overall webinar experience, including consulting on best practices for engagement. Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations. Develop reports which showcase data, outcomes, and recommendations for marketing communication channels to ensure campaign effectiveness.
Your expertise
Up to 20% travel requirement (domestic & international) Completed (Bachelor’s or Master’s) degree in marketing, communications or similar concentration Minimum of 5-7 years of related work experience in marketing Experience in an international and matrixed organization. Ideally, working with cross-cultural teams. Working knowledge of CRM systems (Microsoft Dynamics a plus) Knowledge of Power BI and SAP preferred Life science industry experience is desirable Strong project management skills
Benefits
Compensation: $110k - $125k annually Comprehensive Bonus Structure Remote position Competitive total rewards package including health, financial, and education benefits Contribute to improving the human living condition Direct impact on business
Job details
Seniority level: Associate Employment type: Full-time Job function: Marketing and Sales
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Location:
Shrewsbury, England, United Kingdom
Job Type:
FullTime

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