OverviewLocation: Bromsgrove, Worcestershire, United KingdomSalary: Competitive salary & benefitsAFH Wealth Management is proud to be one of the UK’s leading independent financial advisory and wealth management firms.We believe that our success starts with our people. If you are determined to succeed and eager to take on new challenges, you’ll find a variety of exciting career opportunities at AFH. This is a full-time, permanent opportunity, with hybrid working, and a competitive salary and range of benefits.Marketing Campaign SpecialistAs the Marketing Campaign Specialist, you’ll be responsible for planning, developing and delivering marketing campaigns across various channels such as email, display, print and social media. You’ll support the business’s strategic objectives, and the marketing strategy by planning, owning and delivering integrated marketing campaigns. The campaign objectives will range from increasing brand awareness to attracting prospects, client engagement, adviser business acquisitions and recruitment, amongst others where necessary. ResponsibilitiesWorking closely with the Digital and Direct Marketing Manager, as well as other members of the marketing team, you’ll plan, own and deliver marketing campaigns on time and within budgetBuilding and maintaining integral relationships with both internal and external stakeholders/suppliers in order to ensure an effective working relationship when managing campaignsBuilding campaign landing pages and website pages with the CMSEnsuring tracking is in place to accurately record KPIs such as response rate, cost-per-lead, cost-per-meeting, ROIAccurately and effectively reporting MI from marketing campaigns and make recommendations off the back of the dataEnsuring all content is fully compliant (e.g. copyright and data protection, financial services promotion) working with the internal Risk teamActing as a brand champion and advocate to the wider business, promoting the brand tone of voice to ensure that all campaign content is consistent, as well as ensuring the brand guidelines are adhered toAssisting the marketing team with other areas as and when required, and as priorities dictate QualificationsWhat we are looking for in our ideal Marketing Campaign:Minimum of a bachelor’s degree in marketing, communications or related field; the equivalent of this requirement in working experience is also acceptableDigital content specialist experience, ideally in a financial services or regulated industryExcellent written communication and grammatical skills with the ability to take briefs and bring innovative ideasGood knowledge, or ability to learn use of web content management systemsDemonstrable experience of delivery through internal stakeholders and 3rd parties/agencies for timely and efficient delivery of campaigns and content activitiesSolid understanding and appreciation of marketing and its principles BenefitsFlexible working & holidays - Enjoy flexible working and competitive holiday allowance, with annual buy & sell scheme options and your birthday off. Plus, additional holiday days for long service.Social perks - To recognise and celebrate employees\' great work we are all invited to our annual Christmas and Summer parties.Pension - We offer a contributory pension scheme with Royal London as well as death-in-service benefit.Bonus scheme - All AFH employees are offered a competitive salary and a discretionary annual bonus, following completion of a year’s service.Health and wellbeing - The MediCash app puts your health in the palm of your hands. Claim cashback on a wide selection of health and wellbeing initiatives, including discounted health club memberships and free healthcare benefits.Professional development - We are committed to helping you reach your potential by offering tailored learning and development programmes to pursue your career goals.Shopping discounts - Our employees can choose from many retailers to get discounts or cashback on everyday purchases from our favourite high street clothing stores to our go-to supermarkets, as well as access to free online training courses. #J-18808-Ljbffr