Influencer Marketing Lead

New Today

About the CompanyWe are The Very Group and we're here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That's why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We're just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.About the RoleAre you ready to take the spotlight and lead the charge in shaping how The Very Group connects with audiences through the power of influencer marketing? We are looking for a forward-thinking, creative, and commercially savvy Influencer Marketing Lead to join our award-winning Marketing team. With our bold new brand strategy and a creative platform that's already turning heads, this is your chance to make a real impact by driving best-in-class influencer campaigns across our multi-category department store. From fashion and beauty to home, toys, and tech, you’ll be at the heart of it all—building authentic partnerships with creators, delivering scroll-stopping content, and ensuring our brand is the one everyone’s talking about.What you’ll be doingShape the strategy: Develop and evolve our influencer marketing approach across brand, category, and campaign initiatives.Deliver impactful campaigns: Lead the end-to-end planning and execution of influencer activity that drives brand love, customer engagement, and commercial results.Spot the stars: Oversee talent discovery and selection, ensuring we partner with creators who truly align with our brand values and resonate with our audiences.Measure success: Build a robust measurement framework to track performance, optimise spend, and deliver actionable insights.Collaborate and innovate: Work closely with teams across social, PR, paid media, and creative to maximise the reach and impact of influencer content.Lead a team: Inspire and develop a high-performing team of five, fostering a culture of creativity, collaboration, and continuous improvement.About YouA strong background in Influencer Marketing, ideally within retail or lifestyle sectors, with a proven ability to deliver impactful results.Leadership skills: A proven track record of leading and developing teams in a fast-paced environment.Strategic thinking: The ability to craft data-driven, insight-led strategies that deliver both brand and commercial results.Cultural know-how: A deep understanding of influencer culture, platform trends, and emerging talent.Creativity and commercial acumen: A knack for creating visually stunning content that aligns with trading objectives.Analytical mindset: Confidence in evaluating performance data and making decisions that drive ROI.Compliance expertise: In-depth knowledge of ASA guidelines and content governance.Collaboration skills: Excellent stakeholder management and the ability to influence across teams and levels.BenefitsFlexible, hybrid working modelInclusive culture and environment£1,000 flexible benefits allowance to suit your needs30 days holiday + bank holidaysUdemy learning accessBonus potential (performance and business-related)Up to 25% discount on Very.co.ukMatched pension up to 6%How To ApplyPlease note that the talent acquisition team are managing this vacancy directly. If successful in securing this role, you will be required to undertake credit, CIFAS, Right to Work checks and, if a specific requirement of your role, a DBS (criminal records) check. If applicable, please disclose anything relevant to these checks prior to them being undertaken, including any unspent criminal convictions.What happens next?Our talent acquisition team will be in touch if you’re successful. We’ll arrange a short call to learn more about you and answer any questions. If it feels like a good match, we’ll share your CV with the hiring manager. Our interview process is tailored to each role and can be in-person or remote. The process typically includes two stages: a) a 30-minute informal video call to discuss skills and experience, and b) a one-hour task-based interview (in-person at our London office for this role).If you require reasonable adjustments, please let us know. You can learn more about our interviews here.Equal opportunitiesWe’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will provide reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Please contact us to request accommodation.London, England, United Kingdom #J-18808-Ljbffr
Location:
City Of London, England, United Kingdom
Job Type:
FullTime

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