At ASOS, our 3,000+ ASOSers are immersed in creative worlds, live on their mobiles, and have a truly entrepreneurial attitude. We're not trying to mimic or profit from youth culture - we are part of that youth culture. There's nothing that excites us more than finding talent, fuelling it, and then letting it fly.We're on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media isn’t something we just do. It’s at the very centre of all our marketing activity and our product design. We're a highly ambitious, energetic, and results-driven team with a very clear goal.Job DescriptionAs the Talent and Influencer Marketing Lead, you will live and breathe influencer marketing, always being ahead of the curve, with a sharp eye for trends and a bold, creative mindset that pushes boundaries.You know how to turn traditional programming on its head, bringing fresh energy and innovation to everything you touch. Your experience in consumer-facing campaigns means you instinctively know how to spark genuine connections between ASOS and its audience.ResponsibilitiesLead and develop a team of influencer/talent reps, managing a scalable roster across retained and campaign activity.Oversee end-to-end execution of influencer and talent campaigns, including creative briefing, contracting, activation, and reporting.Build and maintain strategic relationships with influencers, agencies, and media partners to drive brand impact.Own paid social strategy across platforms (Instagram, TikTok, YouTube, Snapchat, Meta), optimising for reach, engagement, and conversion.Collaborate with internal teams and media agencies to deliver integrated, high-performing campaigns aligned to commercial goals.Monitor emerging platforms and talent to identify new opportunities and keep ASOS culturally relevant.Manage budgets, targets, and supplier relationships to support an agile and effective operating model.Partner with insights and performance teams to track campaign effectiveness and translate data into actionable improvements.Champion inclusive, long-term partnerships with diverse talent that reflect ASOS’ brand values.Represent influencer/talent marketing at a senior level, including crisis management and international travel as required.Support our culture by championing Diversity, Equity & Inclusion strategies.QualificationsYou’re an experienced Talent and Influencer Marketing specialist with a background in fashion or retail, and you bring trusted agency relationships to the table. Fast-paced environments don’t faze you, you thrive when juggling multiple workstreams and can confidently navigate ambiguity with agility and focus.You’ve worked brand-side or agency-side on global accounts, bringing deep experience in managing complex, high-impact campaigns.You have strong media relationships and trusted agency connections within the fashion industry.You understand how to build brands on social, with hands-on experience developing influencer strategies and evolving operating models.You’re confident managing VIP talent and navigating agency partnerships with ease and professionalism.You bring energy, curiosity, and a proactive mindset to everything you do.You’re not afraid to take smart risks, knowing how to weigh opportunities and learn from the outcomes.You know how to connect the dots between paid and earned media to maximise impact and brand storytelling.You’re passionate about driving cultural relevance and making ASOS the most talked-about brand in fashion.Additional InformationWe offer a range of benefits, including:Employee discountEmployee sample sales25 days paid annual leave + an extra celebration day for a special momentDiscretionary bonus schemePrivate medical care schemeFlexible benefits allowanceOpportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role #J-18808-Ljbffr