OverviewAt ASOS our 3,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. We’re on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media is at the centre of all our marketing activity and product design. This is a great opportunity for an experienced Talent and Influencer Marketing Lead to be part of rebuilding the ASOS brand and driving fame through incredible talent partnerships.As the Talent and Influencer Marketing Lead you will live and breathe influencer marketing, with a sharp eye for trends and a bold, creative mindset that pushes boundaries.Job DescriptionYou know how to turn traditional programming on its head, bringing fresh energy and innovation to everything you touch. Your experience in consumer-facing campaigns means you instinctively know how to spark genuine connections between ASOS and its audience. You’re fluent in the language of social across established platforms and emerging ones, continuously discovering rising talent and media opportunities that others haven’t spotted yet. You’re the go-to person for original ideas that drive cultural relevance, and you know how to position ASOS as the fashion destination for 20-something style lovers.ResponsibilitiesLead and develop a team of influencer/talent reps, managing a scalable roster across retained and campaign activity.Oversee end-to-end execution of influencer and talent campaigns, including creative briefing, contracting, activation, and reporting.Build and maintain strategic relationships with influencers, agencies, and media partners to drive brand impact.Own paid social strategy across platforms (Instagram, TikTok, YouTube, Snapchat, Meta), optimising for reach, engagement, and conversion.Collaborate with internal teams and media agencies to deliver integrated, high-performing campaigns aligned to commercial goals.Monitor emerging platforms and talent to identify new opportunities and keep ASOS culturally relevant.Manage budgets, targets, and supplier relationships to support an agile and effective operating model.Partner with insights and performance teams to track campaign effectiveness and translate data into actionable improvements.Champion inclusive, long-term partnerships with diverse talent that reflect ASOS’ brand values.Represent influencer/talent marketing at a senior level, including crisis management and international travel as required.Supporting our culture by championing Diversity, Equity & Inclusion strategies.QualificationsYou’re an experienced Talent and Influencer Marketing specialist with a background in fashion or retail, and you bring trusted agency relationships to the table. Fast-paced environments don’t faze you, you thrive when juggling multiple workstreams and can confidently navigate ambiguity with agility and focus.You’ve successfully scaled talent operating models at fashion brands and understand how to move a brand from story to story, moment to moment, with connected impact.You know how to maximise visibility across paid and earned media, ensuring every message lands with purpose and drives cultural and commercial relevance.The team acts as a critical amplifier of brand messaging - creating coherence, consistency, and cultural relevance so every action ladders up to a powerful, connected brand narrative.You’ve worked brand-side or agency-side on global accounts, bringing deep experience in managing complex, high-impact campaigns.You have strong media relationships and trusted agency connections within the fashion industry.You understand how to build brands on social, with hands-on experience developing influencer strategies and evolving operating models.You’re confident managing VIP talent and navigating agency partnerships with ease and professionalism.You bring energy, curiosity, and a proactive mindset to everything you do.You’re not afraid to take smart risks, knowing how to weigh opportunities and learn from the outcomes.You know how to connect the dots between paid and earned media to maximise impact and brand storytelling.You’re passionate about driving cultural relevance and making ASOS the most talked-about brand in fashion.Additional InformationBenefits: Employee discount, employee sample sales, 25 days paid annual leave + an extra celebration day, discretionary bonus scheme, private medical care, flexible benefits allowance, opportunities for personalised learning and growth.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesRetail #J-18808-Ljbffr