About the Business

With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.

About the team

The UK Head of Marketing role is responsible for running the UK Marketing function and elevating our Go-To-Market (GTM) strategy in the United Kingdom working with a team of 4.

About the role

You are a key member and contributor to both the UK Leadership team and the Global Marketing Leadership team. We are looking for an exceptional senior marketing professional with expertise across the customer life cycle, as well as in people management, with the ability to inspire and enthuse your team through demonstrating the right behaviours, while being a passionate advocate for customer-centric and data driven commercial marketing.

You love digital, data and tech, and are experienced in high volume transactional businesses. You thrive on the combination of execution and strategy.

Responsibilities

• Co-create and lead the regional go-to-market (GTM) strategy for Brightmine in the UK, aligned with global objectives.


• Manage UK Marketing operations, including demand generation and budget oversight, ensuring effective forecasting, spending, and ROI.


• Collaborate with global and UK leadership teams to align marketing with commercial priorities.


• Serve as a liaison across Strategy, Marketing Development, Marketing, and Sales.


• Enhance customer lifecycle execution and ensure high-quality delivery of marketing activities.


• Foster collaboration across global marketing teams including Brand, Content, UX, Communications, and Analytics.


• Champion the marketing vision and support strategic initiatives such as digital transformation, brand development, and team excellence.


• Promote a high-performance marketing culture through competency development and best practices.


• Monitor and evaluate marketing effectiveness using data-driven insights.


• Identify opportunities for innovation and process improvement to elevate marketing and commercial operations.


• Partner with Sales to co-own the UK pipeline and contribute significantly to revenue generation.


• Participate as a senior leader in our London office with a flexible hybrid work schedule.

Requirements

• Proven experience in B2B marketing; exposure to high-volume B2C environments is beneficial.


• Demonstrated success in executing GTM strategies that drive awareness, pipeline growth, and revenue.


• Exceptional commercial insight and a record of delivering measurable outcomes.


• Results-oriented and data-driven with the ability to manage multiple projects effectively.


• Excellent communication and collaboration skills, with the ability to engage stakeholders at all levels.


• Great team leadership and development capabilities.


• Strategic adaptability and problem-solving skills.


• Proficiency in digital marketing and data analysis.


• Experience in collaborative commercial outreach with Sales teams.


• Familiarity with CDP, CRM, and MAP systems (e.g., Oracle Unity CDP, Salesforce, Eloqua).


• Excellent written communication and presentation skills.


• Creative and inquisitive mindset.


• Experience managing marketing budgets and external agencies.


• Analytical thinking and business acumen.


• Interest in emerging MarTech and commercial technologies; experience with ABM and CDPs is a plus.


• Knowledge of HR technology or solutions is advantageous.

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days


• Health screening, eye care vouchers and private medical benefits


• Life Assurance


• Access to a competitive contributory pension scheme


• Save As You Earn share option scheme


• Travel Season ticket loan


• Electric Vehicle Scheme


• Maternity, paternity and shared parental leave


• Employee Assistance Programme


• Access to emergency care for both the elderly and children


• RECARES days, giving you time to support the charities and causes that matter to you


• Access to employee resource groups with dedicated time to volunteer


• Access to extensive learning and development resources


• Access to employee discounts scheme via Perks at Work

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Management