Overview

Head of Performance Marketing (UK) role at ParcelHero

ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue for ParcelHero.

Responsibilities

• Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising).


• Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences.


• Cross-Functional Collaboration: Partner with Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth for both the ParcelHero price comparison platform and ParcelHero Pro.


• Data-Driven Decision Making: Leverage analytics tools (e.g., Google Analytics, Google Tag Manager) to track performance metrics, identify trends, and inform data-driven decisions across all performance marketing activities.


• Budget Management: Manage and optimize the marketing budget to ensure efficient allocation of resources across all paid channels.

Qualifications

• Demand Generation / Paid Media: Demonstrated track record in performance marketing acquisition marketing, both B2C and B2B, including experience managing a significant budget across paid channels such as Google, Microsoft, Meta, X, TikTok, Reddit, Quora, Shopify, YouTube, StackAdapt, etc.


• Budget Development, Lead Forecasting: Experience in shaping the planning and execution of multiple, complex marketing programs, integrated digital marketing campaigns, experimentation, and ROI monitoring


• Analytics: Deep analytics background and a high degree of proficiency with data tools with the ability to synthesize, analyze, and interpret data (including KPI reports) and translate them into actionable steps


• Industry Experience: Experience working with consumer and B2B brands, ideally with exposure to the e-commerce or logistics sectors. Experience with a price comparison website or a shipping platform is a plus


• Feedback Management: Comfortable providing creative feedback and managing feedback processes related to ad creatives and landing pages


• Leadership Presence: Strong leadership presence, capable of creating buy-in across an interdisciplinary talent set


• Workflow Optimization: Solid experience applying workflow tools and management systems to optimize resource productivity, deliver work on time, anticipate plan changes and adjustments, and proactively seek stakeholder input to align expectations


• Advertising Knowledge: Well-versed in all advertising mediums and their appropriate usage, including social media, display, SEM, SEO and mobile channels


• Data-Driven Insights: Leverage research, analytics, and brand insights to optimize and improve campaign performance


• Business Acumen: Demonstrated experience building personal knowledge of the parcel delivery and e-commerce landscape


• Organisational Skills: Thrives in a fast-paced, remote-first growth environment, is highly organized, detail-oriented, and can multitask effectively

Requirements

• Direct responsibility for an SEM budget exceeding GBP £10 Million PA


• 5+ years of experience in performance marketing, with a proven track record of driving growth and ROI in both B2C and B2B contexts


• Technical Skills: Expert proficiency in Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, Quora Ads, X Ads, TikTok Ads, YouTube Ads, CTV/OTT Ads, Remarketing / Retargeting Ads, Shopify Ads, Google Analytics, Google Tag Manager, and other relevant marketing tools such as CRM and marketing automation platforms like Salesforce and/or HubSpot


• Experience with A/B testing, conversion rate optimization, and leveraging testing platforms


• Excellent communication and organization skills in a remote setting


• Experience with project management or workload management systems


• Bachelor's Degree in Marketing, Business, or a related field

Benefits

• Work Location: Fully remote.


• Paid Holidays: 25 days paid holiday.


• Merit Reviews: Get rewarded for your hard work and dedication.


• Company Events: Work hard, and play hard with regular team-building events.


• Inclusive Culture: Be yourself and thrive in our casual and upbeat environment.


• OTE Includes £10k performance related bonus


• Location: London, United Kingdom


• Other Information: Min 20 MB broadband connection required; You need to provide your own IT equipment

Details

• Seniority level: Not Applicable


• Employment type: Full-time


• Job function: Business Development and Sales


• Industries: Truck Transportation