Join to apply for the Head of Digital Marketing & Campaigns role at Hachette Learning Professional Development

Closing date: Sunday, 12th October 2025

Location: London or Sheffield (hybrid: in-office 3 days, homeworking 2 days per week)

Salary: £45,000 - £50,000 dependent on experience and location (+bonus +benefits)

Contact type: Full Time Permanent

Overview

Bookouture is an award-winning, dynamic digital publisher of bestselling commercial fiction. As a division of Hachette, we publish books that reflect the diversity of the societies we live in. We are seeking a results-driven Head of Digital Marketing and Campaigns to lead digital advertising, organic social media, and email marketing across our publishing programmes: Bookouture, Second Sky, and Translate.

What you’ll be doing

• Lead and shape Bookouture’s marketing future in collaboration with the Digital Marketing and Campaigns Director.
• Set strategy and manage digital advertising across platforms including Meta (Facebook), Instagram, Amazon, Google, TikTok, and BookBub; design and execute branding campaigns for high-potential authors and titles.
• Analyse performance, identify growth opportunities, and optimise campaigns; oversee testing programmes and manage external freelancers and agencies.
• Drive organic social media efforts with the Communications team (Facebook, Instagram, TikTok, X/Bluesky); ensure alignment with paid campaigns and oversee reporting of account performance.
• Develop and oversee email marketing strategy across all campaigns, including paid and organic acquisition to grow subscriber lists and improve performance.
• Provide insights and guidance to the Communications team; monitor budgets for strong ROI; present performance insights and strategic recommendations to senior management.
• Expand into new marketing channels while optimising existing ones; train and mentor team members to support high-quality outputs and data-informed decisions.
• Present developments and reports in company meetings; contribute to cross-functional meetings within Bookouture and Hachette.
• Stay current with industry developments, marketing technologies, and market trends; share innovative ideas to maintain competitive advantage.

Who we are looking for

• Ambitious, results-driven professional with a genuine passion for commercial fiction and innovative marketing.
• Proven track record in leading digital advertising across major platforms (e.g., Meta, Amazon) and in developing organic social media and email marketing strategies.
• Strong ability to analyse performance data, identify growth opportunities, and continuously optimise campaigns.
• Experience in training and mentoring team members and managing external relationships effectively.
• Proactive, with a growth mindset and owner mentality; able to present strategic recommendations to senior management.
• Strong interest in staying current with industry developments and emerging technologies.

What we offer

• 28 annual leave days per year, increasing with years of service, plus bank holidays
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library and development programmes (including mentoring)
• Up to 70% off book purchases
• Charity bookshelf and 12 staff-led employee networks
• Season ticket loans
• And much more

This role can be based at our London or Sheffield office, with a blend of in-office and remote working as noted.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract a broad, representative range of talent and backgrounds. If you are shortlisted and need adjustments to attend an interview, please let us know.

The Book Trade Charity offers financial support for those entering the book trade; for information visit www.booktradeentrysupport.org.

Apply now

Job details

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Education

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