Overview

As our Head of Digital Marketing and Campaigns, you will be instrumental in shaping Bookouture's marketing future. You will collaborate with the Digital Marketing and Campaigns Director to contribute to our marketing and communications strategy, driving innovative and results-driven campaigns across all publishing programmes: Bookouture, Second Sky, and Translate. A core responsibility will be leading our digital advertising efforts, setting strategy and managing campaigns across platforms like Facebook, Instagram, Amazon, Google, TikTok, and Bookbub. You will design and execute creative branding campaigns for high-potential authors and titles, analyse performance to identify growth opportunities, optimise approaches, oversee testing programmes, and collaborate with external freelancers and agencies. You will contribute to our organic social media strategy with the Communications team, ensuring alignment with paid advertising for fully integrated campaigns. You will oversee reporting to assess account performance and identify effective content. Email marketing will be a core area, developing and overseeing strategy across all campaigns, executing paid and organic acquisition initiatives to expand subscriber lists and drive continuous improvement in performance. You will provide insights and guidance to the Communications team, monitor budgets for ROI, and present key performance insights and strategic recommendations to senior management. You will drive expansion into new marketing channels while optimising existing platforms, regularly present developments and reports in company meetings, and design marketing strategy for authors at acquisition and re-contracting meetings. You will contribute to team development, training members in commercial and analytical decisions, ensuring quality control, and supporting recruitment. Staying current with industry developments and emerging marketing technologies is paramount, and you will analyse market trends to maintain competitive advantage and share insights to recommend innovative approaches in cross-functional meetings within Bookouture and Hachette.

We are seeking an ambitious, results-driven Head of Digital Marketing and Campaigns with a genuine passion for commercial fiction and innovative marketing. The ideal candidate will be highly creative and innovative, adept at conceptualising, managing, and optimising multi-channel campaigns that deliver strong ROI. They will take ownership of campaigns and other areas of the business, proactively seeking success and opportunities to improve how we work. This role requires a proven track record in leading digital advertising across major platforms (e.g., Meta and Amazon), along with expertise in developing organic social media and email marketing strategies. The successful candidate will be skilled in executing campaigns, analysing performance data, identifying growth opportunities, and optimising approaches. They will understand the best channels for campaign success and be proactive in staying current with industry developments and emerging technologies. An emphasis on team development includes training and mentoring team members, ensuring high-quality outputs and fostering strategic commercial and analytical decision-making. The ability to provide strategic guidance, present recommendations to senior management, and manage external relationships effectively is crucial. This role is for a dynamic individual ready to make a significant impact in a fast-paced, award-winning publishing environment, driving expansion into new marketing channels while enhancing existing ones.

Bookouture is an award-winning, dynamic digital publisher of bestselling commercial fiction. Our publishing model and campaigns have created international author brands. We connect stories, authors and readers globally, publishing books that reflect the diversity of the societies we live in. Bookouture is a division of Hachette, one of the largest publishing groups in the UK. Our aim is to attract and develop talent from a broad, representative range of backgrounds. If you are shortlisted and need adjustments for interview, please let us know. The Book Trade Charity offers financial support to people entering the book trade who may struggle to afford interviews or junior roles. For more information visit www.booktradeentrysupport.org

Responsibilities

• Lead digital advertising strategy and management across Facebook, Instagram, Amazon, Google, TikTok, and Bookbub.
• Design and execute creative branding campaigns for high-potential authors and titles; oversee testing programmes and performance analysis.
• Collaborate with the Communications team on organic social media strategies and align with paid campaigns for integrated initiatives.
• Oversee reporting to assess account performance and identify effective content.
• Develop and oversee email marketing strategy across all campaigns, expanding subscriber lists and improving performance.
• Provide insights, guidance, and strategic recommendations to senior management; monitor budgets for strong ROI.
• Drive expansion into new marketing channels and optimise existing platforms.
• Present developments and reports in company meetings; contribute to acquisition and re-contracting strategy with authors.
• Develop the team, train members in commercial and analytical decision-making, ensure quality control, and assist recruitment.
• Stay current with industry developments and emerging marketing technologies; share insights to drive innovative approaches.
• Participate in cross-functional meetings within Bookouture and Hachette.

Qualifications

• Proven track record in leading digital advertising across major platforms (e.g., Meta, Amazon).
• Experience developing and executing organic social media and email marketing strategies.
• Strong ability to analyse performance data, identify growth opportunities, and optimise campaigns.
• Creative and strategic thinker with ownership mindset and strong communication skills.
• Experience mentoring and developing team members; ability to manage external relationships.

Benefits

• 28 annual leave days per year, increasing with service (29 after 2 years, 30 after 5 years) plus bank holidays.
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays in summer)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• 12 staff-led employee networks (e.g., Gender Balance, Thrive, Pride, All Together, Wellbeing, religious networks)
• Season ticket loans
• And much more
• This role can be based at our London or Sheffield office, with a blend of in-office (3 days) and homeworking (2 days) per week.

Our commitment: Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a broad base with diverse backgrounds. If you are shortlisted and need adjustments for interview, please let us know.