Purpose of the RoleThe Growth Marketing Executive will drive customer acquisition and retention through data-driven strategies, customer lifecycle campaigns, and innovative growth tactics. You will specialise in a stage in the customer lifecycle (e.g. Onboarding, Retention or Win-back) using paid social & CRM channels that segment and target audiences through first party data. By analysing data, refining strategies, and collaborating with cross-functional teams, you will maximise product consumption in areas including BBC iPlayer, BBC News. Your creativity, analytical mindset, and willingness to test new approaches will be instrumental in achieving business objectives.Why Join the TeamWant to be part of one of the biggest digital transformations the BBC has ever undertaken? You’ll join a collaborative, forward-thinking team at the heart of the BBC’s digital evolution. This is a fantastic opportunity to grow your customer lifecycle expertise in CRM & paid media channels and help shape the future of how the BBC connects with its audiences.Your Key Responsibilities and ImpactPlanning, targeting and deploying multi-channel marketing communications within a stage of the customer lifecycle journey (e.g. onboarding, retention or win-back) across email, push notifications, paid social media and potentially targetable owned media.Forecasting audience, campaign, and channel performance, benchmarking past performance, and generating reports. Analysing and applying media research, insights, and audience data into digital media planning and campaign processes. Adjusting campaign variants to meet targets and improve efficiency against primary KPIs, and keeping stakeholders informed.Executing segmentation strategies by setting up new audiences, checking targeting rules, and validating links before approving for delivery.Ensuring all activity is delivered on schedule, within budget, and meets quality standards. Guaranteeing all output complies with relevant guidelines and procedures, including editorial policy, data protection and information security.Establishing relationships with peers in Marketing, Media, Creative, Editorial, and Product teams, and providing guidance as the subject matter expert.Your Skills and ExperienceESSENTIAL CRITERIA:Demonstrate proficiency in setting up and delivering multichannel onboarding, retention or win-back campaigns in CRM & Paid Media channels.Able to target audience segments using CRM/CDP (Customer Data Platform) tools and activate these segments in various channels.Understand data analysis and able to use CRM systems to build and iterate audience targeting capabilities. Demonstrate attention to detail in proofing high-profile output, with the ability to spot and rectify discrepancies.Experience in data analysis and using digital measurement tools and frameworks (e.g. Google Analytics, Piano, Adobe) for reporting and decision-making.Demonstrate good interpersonal and communication skills, with the ability to influence and collaborate across organisational boundaries in the face of resistance to change.Able to be a self-starter to generate innovative ideas and translate them into practical realities. Stay ahead of developments in digital media, marketing, and technology, inspiring the team to adopt new technologies.Able to comply with rules, procedures, guidelines, and policies, including data protection, privacy, and sustainability.DisclaimerThis job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.Candidate CommunicationsThe BBC is an inclusive employer and welcomes applications from all backgrounds. Learn more about life at the BBC and our values. #J-18808-Ljbffr